tag:blogger.com,1999:blog-89322034223222108782024-02-19T13:42:28.459+01:00La télévision de demainBlog sur les nouveaux médias: web TV, TV connectée, transmédia, 2 écran, réseaux sociauxDigital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comBlogger75125tag:blogger.com,1999:blog-8932203422322210878.post-52283976638085551632014-01-27T13:07:00.000+01:002014-01-27T13:07:09.401+01:00Happy New Year 2014, in a perfect balance! <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqx103N0eP6JtaNMg5p-EVMNZv9c4xg7hIYcqTpKilFjuB-LobIAc8A7tgxaNUU9_QmywGr5kSdkf37CgwdsacmqJ9ozB2efGccG3iuonEYDFe0JICuFvB9Krc8up6LfC1Y3xG3waMWqA/s1600/00290011.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqx103N0eP6JtaNMg5p-EVMNZv9c4xg7hIYcqTpKilFjuB-LobIAc8A7tgxaNUU9_QmywGr5kSdkf37CgwdsacmqJ9ozB2efGccG3iuonEYDFe0JICuFvB9Krc8up6LfC1Y3xG3waMWqA/s1600/00290011.jpg" height="640" title="C Urszula Gleisner" width="468" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-family: Calibri, sans-serif; font-size: 14pt; line-height: 115%;">©</span></b> Urszula Gleisner</td></tr>
</tbody></table>
<br />Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-66751542674161664922013-09-06T15:01:00.000+02:002013-09-06T15:27:36.393+02:00Cinewalks in Paris - test of Cinemacity <div class="separator" style="clear: both; text-align: center;">
<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUHusWOs1rvWaww4ZctJ1CJevvoVnT95OMKBY2gHaI2kaBokG2o-OQGr0BBfegizspIy2stusFlPkFwYzDSF0Nw6DLld8DvecM7IUNWVtxpiNfd42kmPJEFd8dmh7GsqhsE6c3_wRBn89A/s1600/cinemacity2-600x221.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUHusWOs1rvWaww4ZctJ1CJevvoVnT95OMKBY2gHaI2kaBokG2o-OQGr0BBfegizspIy2stusFlPkFwYzDSF0Nw6DLld8DvecM7IUNWVtxpiNfd42kmPJEFd8dmh7GsqhsE6c3_wRBn89A/s1600/cinemacity2-600x221.png" height="233" width="640" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US" style="background: white; color: #222222; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US" style="background: white; color: #222222; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Paris and cinema it's
an awasome mix that I decided to test this summer with the application
Cinemacity.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US" style="color: #222222; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Trebuchet MS, sans-serif;"><b>Cinemacity</b> is an application that
through geolocalisation offers you the opportunity to visit Paris and to
review major motion pictures that were filmed within 300 meters of the position
from where you are standing. There are approximately 400 videos (excerpts
of well known films).<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US" style="color: #222222; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US">Cinemacity was
coproduced by <b><span style="font-size: large;">Arte</span></b> and <b><span style="font-size: large;">Small Bang</span></b>. More information on </span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US"><a href="http://cinemacity.arte.tv/en/">http://cinemacity.arte.tv/en/</a></span><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">You may also
take part in this project by sending your own "sweded"version of a film scene shot in
Paris. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="background-color: white; color: #222222; font-family: 'Trebuchet MS', sans-serif;">As it was summer
time so I tried it during “</span><b style="color: #222222; font-family: 'Trebuchet MS', sans-serif;">Paris Plage</b><span style="background-color: white; color: #222222; font-family: 'Trebuchet MS', sans-serif;">” which is an event that recreates the
beach at the border of the Seine river. If you are in Paris during holidays,
try it!</span></div>
<br />
<span style="background-color: white; color: #222222; font-family: 'Trebuchet MS', sans-serif; text-align: center;">I don't have the latest version of
IPhone so maybe some of my remarks may not be experienced by users of iphone 5.</span><br />
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 12pt;">
<span lang="EN-US" style="color: #222222; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP8Rn2zQrUqeV5Yu9UoWhzei3FtyVSsSlUGXW7HJHm3M_JWXu9hRfMfJ-CrqnzZydZG3L_QcLL9HN4yWJGbNEOVGsHMlnOl0w5wQ6XmBiM9QGM9HGN5F2EWBQGJRufH1I5lh4BvAoo78QG/s1600/cinemacity-app.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP8Rn2zQrUqeV5Yu9UoWhzei3FtyVSsSlUGXW7HJHm3M_JWXu9hRfMfJ-CrqnzZydZG3L_QcLL9HN4yWJGbNEOVGsHMlnOl0w5wQ6XmBiM9QGM9HGN5F2EWBQGJRufH1I5lh4BvAoo78QG/s1600/cinemacity-app.jpg" height="320" width="179" /></a></div>
<span lang="EN-US" style="color: #222222; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Trebuchet MS, sans-serif;">After downloading the app on my smartphone I had a choice to start my
experience either by watching videos that I was close to (min 300 m) or by
following one of the 24 optional walks.<br />
<br />
I chose to watch videos that I was close to and could discover spontaneously.
A map pointed out my position, indicated the closest videos and the
perimeter of 300 m that enabled me to unlock the videos.<br />
</span><span style="font-family: 'Trebuchet MS', sans-serif;">Sometimes when I wanted to zoom in on my position, the application
dezoomed it.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">I started to walk and experience the magic of Paris. The length of videos
varied from very short (30 seconds ) to almost four times as long (2
minutes). I traveled in space and in time as this app includes black and
white films as well as recent ones. </span><span style="font-family: 'Trebuchet MS', sans-serif;">For example next to Notre Dame I saw Gina Lolobrigitta
playing Esmeralda.</span></div>
<div class="MsoNormal" style="background-color: white; margin-bottom: 12pt; text-align: justify;">
<span style="background-color: transparent; color: #222222; font-family: 'Trebuchet MS', sans-serif;"><br /></span>
<span style="background-color: transparent; color: #222222; font-family: 'Trebuchet MS', sans-serif;">After each video excerpt, my
screen showed the video’s poster, its title, and synopsis. </span></div>
<span style="color: #222222; font-family: 'Trebuchet MS', sans-serif; text-align: justify;">I wanted to watch some of them immediately, but unfortunately it's not
possible. I also would like to receive a mail with information about the
videos that I watched- in order to rent them later, but this is not an option.</span><span lang="EN-US"></span><br />
<span lang="EN-US">
<span style="font-family: Trebuchet MS, sans-serif;"></span></span>
<div style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #222222;"><br /></span></span></span></div>
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">
<span style="color: #222222;"><div style="text-align: justify;">
Since this application requires <b>3G connection</b>- we are dependent on the quality
of the internet connection. As long as I had 3G, the experience was really
great. However, sometimes I lost it and I couldn't acces to videos, which was
frustrating.</div>
</span><span style="color: #222222;"><div style="text-align: justify;">
Also, at the “Paris Plage” event there is no Wifi Free Spots...<br />
<br /></div>
</span></span></span><div style="text-align: justify;">
<span style="color: #222222; font-family: 'Trebuchet MS', sans-serif; line-height: 115%;">There is an option to download the videos prior to your visit according to the
walk you will choose.</span></div>
<span lang="EN-US"></span><br />
<div style="color: #222222; line-height: 115%; text-align: justify;">
<span lang="EN-US"><span style="font-family: 'Trebuchet MS', sans-serif; line-height: 115%;">But as I was moving randomly, I crossed through a few different intineraries
and switching between connected and non- connected modes was not convenient for
me.</span></span></div>
<span lang="EN-US">
<span style="font-family: Trebuchet MS, sans-serif;"></span></span>
<div style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #222222; line-height: 18px;"><br /></span></span></span></div>
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">
<span style="color: #222222; line-height: 115%;"><div style="text-align: justify;">
<span style="line-height: 115%;">Sometimes the geolocalisation indicated my position in a totally different
place than I was.</span></div>
</span><div style="text-align: justify;">
<br /></div>
<span style="color: #222222; line-height: 115%;"><div style="text-align: justify;">
<span style="line-height: 115%;"><b>To sum up</b>- it’s a good experience that enables us to discover Paris
through the magic of cinema.</span></div>
</span><span style="color: #222222; line-height: 115%;"><div style="text-align: justify;">
<span style="line-height: 115%;">The disadvantages- the experience depends on the quality of connection if we
don't download a specific walk prior to arriving. </span></div>
</span></span></span>Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-14860627393802646872013-09-06T00:04:00.001+02:002013-09-06T23:33:54.998+02:00Interview with Kissinger Twins, winners of Webby Awards 2013 in the category of the best use of interactive video, for their transmedia project "The Trip"<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="color: black;">"The Trip" is a transmedia project consisting of </span><span style="line-height: 115%;">movie, documentary and archive mix together with digital technology and music. The result is really surprising</span> . </span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">The story is inspired by the real life event. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">To see the project, click on </span><a href="http://www.jacktorrancetrip.com/">http://www.jacktorrancetrip.com/</a></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="color: black;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="color: black;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC7OkwxBoffZvgwKEzzc4O3l3dgN2EGuu0rH_8Ff9TKgjxaS-rs78QPIp2RG454MV3JLPO8uMg4jf6GeDlnM22k0Z5MrJAPUEiwdPJSVLu_ZmqciXzxpV7YELN27175hWqHbmllLR97QIK/s1600/TheTrip_MAIN_Transmedia_3_950x530.jpg" height="221" width="400" /></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">1. Who are Kissinger Twins </span></b></span><b style="font-family: 'Trebuchet MS', sans-serif;"><span lang="EN-US">? Could you
tell me few words about you and your company? </span></b></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US">Kissinger Twins are Dawid and Kasia. Dawid complicates
and Kasia simplifies things. </span><span lang="EN-US"><o:p></o:p></span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">(</span></b></span><a href="http://www.kissingertwins.com/" style="font-family: 'Trebuchet MS', sans-serif;">http://www.kissingertwins.com/</a>)<br />
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">2. "The Trip" tells a story of
"The Man who took America to the Moon". </span></b><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">It is based on the gossip that the first
fly to the moon was actualy a fake event. Why did you choose this
subject? </span></b><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">We didn't choose this subject This subject chose us.
We met this guy last year, he told us his story and then we decided to make a
project based on it.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">3. Are there any connections between
your hero Jack Torrance and a fictional hero that got the same name from the
novel "The Shining" of Stephen King?</span></b><span lang="EN-US"> <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">We decided not to reveal his details, instead of it
use the fictions name. Jack Torrance was a writer, in his life the line
between fiction and truth was totally blurred. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Isn't it the same with present day world created by
media?<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">4."The Trip" is a coproduction
between your company and Unit9 with music of Smolik. How the idea of this
project was born? </span></b><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US">Everything started in January 2011 when Andrzej asked
us and UNIT9 to make an in interactive music video to his track 'Forget Me Not'
(</span><a href="http://www.forgetmenot.tv/" target="_blank"><span lang="EN-US" style="color: #1155cc; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;">www.forgetmenot.tv</span></a><span lang="EN-US">).<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">It was an obvious choice to use his music as
soundtrack to 'The Trip'. His music has got great 'cinematic'
atmosphere. <o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6FCyAKMGifu9nvwW_nf3XXGnpU5sKkBVsl-3eaX6PpVnkBmuz9Vq8r1W3Q-kdrXiAwy8k9bT-hXQzQADoVFCW_DJjryHp-a3MN4taLc3vUpkB2Oz3cdtAGAzGIdneyFO-7u355a21VAlO/s1600/Hi-Res_TheTrip_All_Devices_2000x1300.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6FCyAKMGifu9nvwW_nf3XXGnpU5sKkBVsl-3eaX6PpVnkBmuz9Vq8r1W3Q-kdrXiAwy8k9bT-hXQzQADoVFCW_DJjryHp-a3MN4taLc3vUpkB2Oz3cdtAGAzGIdneyFO-7u355a21VAlO/s1600/Hi-Res_TheTrip_All_Devices_2000x1300.jpg" height="260" width="400" /></span></a></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">5. "The Trip" is an
interactive fiction or more complex transmedia project? What platforms do you
use? </span></b><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">It is much more complex. You can WATCH, INTERACT and
LISTEN TO THE TRIP.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">It is a 10 minute short film, an interactive one, a
concept album released on Vinyl, CD and in digital format, the VHS tape and
finally large scale photo series.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">6. Hard question: what was your business
model? </span></b><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">There was no business model with this project. It was
just a totally experimental piece.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">7. What does it feel like to win Webby
Awards 2013 in the category of the best use of interactive video? </span></b><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">It is nice to win awards.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><b><span lang="EN-US">8. What are your future projects?</span></b><span lang="EN-US"> <o:p></o:p></span></span></div>
<span style="font-family: 'Trebuchet MS', sans-serif;">It is an erotic film. Revenge of Bee Girl. Emmanuelle
meets Dirty Harry.</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
<br />
<h4>
<span style="font-family: 'Trebuchet MS', sans-serif;">You can learn more about <b>Kissinger Twins</b> on</span><span style="color: #500050; font-family: 'Trebuchet MS', sans-serif;"> </span><span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US" style="color: #500050;"> </span><a href="http://www.kissingertwins.com/">http://www.kissingertwins.com/</a></span></h4>
<h4>
<span style="font-family: Trebuchet MS, sans-serif;">Moreover you can meet them during <b>Filmteractive in Poland (25-26 September)</b> </span><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 17px; white-space: pre-wrap;"> </span><span style="font-family: Trebuchet MS, sans-serif;"><a class="_553k" href="http://www.filmteractive.eu/" rel="nofollow" style="background-color: white; color: #3b5998; cursor: pointer; line-height: 17px; text-decoration: none; white-space: pre-wrap;" target="_blank">www.filmteractive.eu</a> </span></h4>
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</div>
Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-87321740146130105552013-06-07T02:30:00.000+02:002013-06-13T10:53:11.981+02:00Gothic cathedral in Strasbourg - star of the transmedia project "The Builders' challenge"<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://cathedrale.arte.tv/webdoc/#/en/home" target="_blank"><img alt="photo of cathedral in Strasbourg, France" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpxrT0Fsg735rI8kYrYlnL7urdWOVcp5a-d2FfdObbWuELB2uZHHO2Q6-K9nM86jVEa9W6VhMVwemcbm0mvKvqRNrA19LYAbNH4_Eqhgi2NDJOgsivNcEBu6L0R4L3fCYBX08O58RKRxEv/s1600/Building+facade.jpg" height="207" title="Transmedia project :"The Buider's Challenge"" width="400" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://cathedrale.arte.tv/webdoc/#/en/home" target="_blank">3D film movie "The Builder's Challenge"</a></td></tr>
</tbody></table>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span>
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Do you want
to travel to the <b>Middle Ages</b>, discover the <b>mystery of the Strasbourg cathedral</b>
and its builders, then put yourself in the shoes of the modern architects and
build the second tower? </span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">If you said yes, go and see <b>"The Builder's Challenge" </b>– an
English version is available from May 2013. <a href="http://cathedrale.arte.tv/webdoc/#/en/home" target="_blank">Click here to watch the web-documentary.</a> </span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">This
transmedia project is developed on<b> 4 platforms</b>: 3D film, a web-documentary, a
mobile app and a media library. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US"><b>3D film,</b>
directed by <span style="background: white; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;"><b>Marc Jampolsky</b> and</span></span><span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #444444; line-height: 115%;"> </span><span lang="EN-US">produced by<b><a href="http://www.seppia.eu/?lang=en" target="_blank"> SEPPIA</a></b>, reveals the
secrets of the cathedral and its master builders. </span></span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US">Transmedia part was developed
by <b><a href="http://www.biggerthanfiction.com/" target="_blank">Bigger than Fiction</a></b> and <b>Julien Aubert</b>. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US"><br /></span></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2R8choGx9LcYe7qgkLXrQ9rkBK9AqPaxOElmZ4peHWrlRJzYBoJ_5x2TqZHx_W57mp6oOG3h9br_vo-gx0qTrweY51ztRQMqTxOdTllgC7G-hdjOWQwDmQGUWs_Ta6gUW0jhInKVq1VYl/s1600/Webdoc+-+English1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2R8choGx9LcYe7qgkLXrQ9rkBK9AqPaxOElmZ4peHWrlRJzYBoJ_5x2TqZHx_W57mp6oOG3h9br_vo-gx0qTrweY51ztRQMqTxOdTllgC7G-hdjOWQwDmQGUWs_Ta6gUW0jhInKVq1VYl/s1600/Webdoc+-+English1.png" height="198" title="photo of transmedia project web-documentary "Tower Builder"" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"Tower Buider" web-documentary</td></tr>
</tbody></table>
<div class="MsoNormal">
<b style="font-family: 'Trebuchet MS', sans-serif;"><br /></b>
<b style="font-family: 'Trebuchet MS', sans-serif;">"Tower
Builder"</b><span style="font-family: 'Trebuchet MS', sans-serif;"> a </span><b style="font-family: 'Trebuchet MS', sans-serif;">web-documentary</b><span style="font-family: 'Trebuchet MS', sans-serif;"> "built up like a video game" ,
immerses you in today’s world and challenges you: could you build the second
tower?</span><span style="font-family: 'Trebuchet MS', sans-serif;"> </span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">You get to meet experts, have
access to various documents including the archives of the Museum Oeuvre
Notre-Dame and unveil additional components to build your tower<a href="https://www.blogger.com/blogger.g?blogID=8932203422322210878" name="_GoBack"></a>.
<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US"><b style="font-family: 'Trebuchet MS', sans-serif; text-align: center;">Mobile app</b><span style="font-family: 'Trebuchet MS', sans-serif; text-align: center;"> is an interactive tour guide that offers you an exceptional visit of the cathedral. </span><span style="font-family: 'Trebuchet MS', sans-serif; text-align: center;"> </span></span><br />
<span lang="EN-US"><span style="font-family: 'Trebuchet MS', sans-serif; text-align: center;">Moreover, mini-games are integrated into the app and if you solve tasks -you unblock more components for the web-documentary.</span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: 'Trebuchet MS', sans-serif; text-align: center;"></span></span><br />
<span lang="EN-US"><span style="font-family: 'Trebuchet MS', sans-serif; text-align: center;"></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;">I'd like to
know more about this project, so I interviewed Edouard Gasnier, </span><span lang="EN-US" style="background: white; color: #222222; font-family: Trebuchet MS, sans-serif; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">Associate Executive
Director of Bigger Than Fiction.</span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US" style="background: white; color: #222222; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtAuoILekkMpQZMD3aWa8a3fqQyOjKNMLLbXVP8Njh9xuHZvLycywoP_-8cMfsdO-i-jnuipQu2vB2bFFQRqzL2dNTRRda7GlXwH1SUHa3yYwUB9RN94ZverYplsficGtIGEUifvdN3GH3/s1600/Bigger+Than+Fiction+-+Edouard+Gasnier.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="photo d'Edouard Gasnier, Bigger Than Fiction" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtAuoILekkMpQZMD3aWa8a3fqQyOjKNMLLbXVP8Njh9xuHZvLycywoP_-8cMfsdO-i-jnuipQu2vB2bFFQRqzL2dNTRRda7GlXwH1SUHa3yYwUB9RN94ZverYplsficGtIGEUifvdN3GH3/s1600/Bigger+Than+Fiction+-+Edouard+Gasnier.jpg" height="320" title="Edouard Gasnier, Bigger Than Fiction" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Edouard Gasnier, Bigger Than Fiction</td></tr>
</tbody></table>
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span></div>
<h2>
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><span lang="EN-US"> Interview with Edouard Gasnier, </span><span lang="EN-US" style="background-color: white;">Associate Executive Director of Bigger Than Fiction.</span></span></span></h2>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Excerpts:<o:p></o:p></span></span><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b>
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Could
you describe in few words the project "The Builders' challenge"?</span></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">"The
Builders' challenge" is a transmedia project about the Strasburg cathedral
in France, which was built through centuries. <b>3D movie </b>was broadcast on <b>ARTE</b> on
December 2012. The project consists of 3 additional media platforms: a
docu-game, a mobile app and a media library. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">The
transmedia part was conceived by Julian Aubert and developed by Bigger than
Fiction. Did you integrate the
transmedia part from the beginning of the project?</span></span></b><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Not
exactly. The project began with the <b>3D movie</b>, produced by the Strasbourg
producer <b>SEPPIA</b>. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">After
working one year on the movie, <b>SEPPIA</b> and <b>ARTE </b>wanted to extend the project to
transmedia. This is the reason why they
came to us, <b>Bigger than Fiction</b>, to discussed the transmedia design and the “story
architecture” of the whole project.<span style="color: #00b050;"> <o:p></o:p></span></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">How
much time did it take to conceive the transmedia part? <o:p></o:p></span></span></b><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">We began in
July 2012 and we finished in December 2012, so it took us about six months. It
was very quick and required a lot of work. <o:p></o:p></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit9NhijqybKy3x51j843jF21AIpaLYi9T88PXZ5rQZaUsmn-PE07a8oRklFdFzhEKxjGtKZm7d9XIWljRNX18V_C_w6Ed5kyyvlkKNfyzXP17FhliA4T7iynovfPJx2LvD-PqwLgZmZfSB/s1600/Mobile+App+patchwork.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit9NhijqybKy3x51j843jF21AIpaLYi9T88PXZ5rQZaUsmn-PE07a8oRklFdFzhEKxjGtKZm7d9XIWljRNX18V_C_w6Ed5kyyvlkKNfyzXP17FhliA4T7iynovfPJx2LvD-PqwLgZmZfSB/s1600/Mobile+App+patchwork.png" height="194" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mobile App</td></tr>
</tbody></table>
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">You
use QR codes and NFC codes technology on
mobile phone application. Could you describe
this application in details?</span></span></b><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">The
application is a tour guide that helps to visit the Cathedral in Strasbourg and
uses some content from the TV documentary. You can download the application
thanks to NFC in the Cathedral or in the Tourist office of
Strasbourg. You can have access to the content inside the Cathedral in
Strasbourg, and in the Museum of the Notre Dame.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">We wanted
to use this technology in order to improve the way people visit the cathedral.
Of course the application is free. <o:p></o:p></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Did your game "Tower builder"
attracted mainly architects or broader
audience? <o:p></o:p></span></span></b><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">The
"Tower builder" is a videogame inside the web documentary. It is
aimed at a very large audience although our targets were mainly people from
Strasbourg and the Alsace region. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Other
<b>targets:</b> people who are interested in history, property, technology, e-tourism
and serious games. We targeted a lot of communities on the web. <o:p></o:p></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"></span></span></div>
<div class="MsoNormal">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih7v6wIWJUA46kOIurXabrz0hPwq10fEbxPijX6LS3bVC49PcQLjhaJEXTgYwQp5gxTUiH8OxzACUsvR6SKLmggJtGGa0vqZJCoEQIm5ZPlW2qparhGXWNPAA3JW-aBkOrXW85U9qjRkmV/s1600/Webdoc+-+Towerbuilder.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih7v6wIWJUA46kOIurXabrz0hPwq10fEbxPijX6LS3bVC49PcQLjhaJEXTgYwQp5gxTUiH8OxzACUsvR6SKLmggJtGGa0vqZJCoEQIm5ZPlW2qparhGXWNPAA3JW-aBkOrXW85U9qjRkmV/s1600/Webdoc+-+Towerbuilder.png" height="200" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Tower Builder </td></tr>
</tbody></table>
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">You
organized a competition to design the best second tower. How many projects did
you receive? <o:p></o:p></span></span></b><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">In March
2013 we had received about 1 400 towers, that is in 3 month time. <o:p></o:p></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">What
was the prize to win? <o:p></o:p></span></span></b><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Samsung
Galaxy mobile phones (thanks to Orange) and a weekend in Strasbourg (thanks to
the Tourist office in Strasbourg).<o:p></o:p></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Could
you give me some more statistics about this project? <o:p></o:p></span></span></b><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">The <b>movie</b>
itself was a second best audience broadcast on ARTE on Saturday evening:<b> 1,4
million viewers</b>. The DVD was sold out already by December 2012. Our <b>blog
</b>registered <b>78 000 views</b>- the third most
seen blog on the Arte platform. Web-documentary even today attracts around <b>3500 unique
views per month</b>. Very good numbers. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">3D
movie is a very expensive production, so is the development of the transmedia
part. What was your business model? <o:p></o:p></span></span></b><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Strasbourg
producer <b>SEPPIA </b>obtained funds from the local institutions (city of Strasbourg,
Alsace region) as well as from Germany, because "The Builders Challenge"
works on both sides of the boarder (French and German). <b>ARTE</b> funded too. <o:p></o:p></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">During the
press conference,<b> Cedric Bonin</b>, head of <b>SEPPIA</b>, gave these numbers: budget of <b>1
M euros</b> for the movie and <b>300 000 euros </b>for the development of other devices
(web-documentary, blog, mobile app, website, community management). <o:p></o:p></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK5dcsFGor1OnrW_NSRmj0j-oD3Bzr1ICeWndZLHun_WmIlQbqOVWnnr9EbIHZ3YM2LYMxf72FuPr4iNYxgVeDOXW0MoM9Pu6nBMFRorrgyCw_ZDyeEfOyS4xUppoUkuST1Gym3l9uKst5/s1600/Cathedrale+3D.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK5dcsFGor1OnrW_NSRmj0j-oD3Bzr1ICeWndZLHun_WmIlQbqOVWnnr9EbIHZ3YM2LYMxf72FuPr4iNYxgVeDOXW0MoM9Pu6nBMFRorrgyCw_ZDyeEfOyS4xUppoUkuST1Gym3l9uKst5/s1600/Cathedrale+3D.jpg" height="320" width="256" /></a><b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">How do you feel after 6 months work?<o:p></o:p></span></span></b><br />
<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></b></div>
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<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">We are glad
because this project was successful. Arte is also very satisfied. <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">Moreover,
the institutions from Strasbourg will give a second life to this project,
because in two years there the cathedral will be <b>1000 year old</b>. To them, our
content is very good and they want to explore it and use it more and more. <o:p></o:p></span></span><br />
<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<b><span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">What
are your next plans? <o:p></o:p></span></span></b><br />
<span style="font-family: 'Trebuchet MS', sans-serif; text-align: center;">A serious
game is planed for the end of this year/beginning of the next year. We have a
lot of development to do around the celebration of the 1000 years of the
Cathedral. The movie will be broadcast once again on </span><b style="font-family: 'Trebuchet MS', sans-serif; text-align: center;">France 3 </b><span style="font-family: 'Trebuchet MS', sans-serif; text-align: center;">(FTV), and aired
on the</span><b style="font-family: 'Trebuchet MS', sans-serif; text-align: center;"> big screen</b><span style="font-family: 'Trebuchet MS', sans-serif; text-align: center;"> the front of Cathedral during the summer together with light
show.</span></div>
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<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">We will
take this project to a lot of contests and festivals in a category of gamified
project, web documentary and transmedia.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #222222; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><b>Edouard Gasnier</b> is associate
executive director of Bigger Than Fiction. He was previously Community Manager,
specialized in video games, and worked for Microsoft Xbox and Sony Playstation,
but also high-tech brands and web services. He is now managing the relationship
with communities in various transmedia project, which means that you
may have a nice chat with him about<span class="apple-converted-space"> </span>webcomics,
Alternate Reality Games, or TV shows.</span><span style="font-size: 9pt;"><o:p></o:p></span></span><br />
<span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #222222; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span>
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<span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #222222; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"></span></span><br />
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Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-11876910138596377122013-06-03T15:49:00.000+02:002013-06-12T01:29:05.362+02:00Transmedia festival in Poland "Laboratory of Innovation", Warsaw, April 2013<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9SE7jAQiP4Qsc3PKcvBpy8_DRbRGqiM5-CyMTGamgMejdKytQ1rv7HIpUeGLNA2VbNfgdxzpfvwwUuv6HfFtSzRijUWm0TGzcj6LbZPY7FolI5IaTdmQZ7EXZa6MUp1YCaQPjNEjsad2P/s1600/laboratorium-plakat.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9SE7jAQiP4Qsc3PKcvBpy8_DRbRGqiM5-CyMTGamgMejdKytQ1rv7HIpUeGLNA2VbNfgdxzpfvwwUuv6HfFtSzRijUWm0TGzcj6LbZPY7FolI5IaTdmQZ7EXZa6MUp1YCaQPjNEjsad2P/s1600/laboratorium-plakat.jpg" height="200" width="141" /></a><span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US">Transmedia
is everywhere. For the first time this year - in Festival de Cannes ( in Cabinet of Curiosities -well,
there is still some evangelization to do...). </span>In Poland
this trend is in an early phase of development.</span></div>
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<span lang="EN-US" style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span lang="EN-US"> </span> In April 2013 in Warsaw, together with <b>Media
Desk</b> ( <b>Joanna Wendorff</b> and her great team), we presented to a Polish audience
the bases of transmedia approach during the festival </span><a href="http://mediadeskpoland.eu/laboratorium-innowacji-relacja/" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank">"Laboratory of Innovation"</a><span style="font-family: 'Trebuchet MS', sans-serif;">. </span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">Well-known experts in transmedia: <b>Alison
Norrington</b>, <b>Michel Reilhac, Jean-Pierre Magro and Christophe Cluzel </b>revealed
the bases of multiplatform approach illustrated by numbers of practical cases. The
Polish audience received it with a huge curiosity and interest. I'm sure that
soon you will hear about Polish transmedia projects. You can count on me to
show them to you.</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
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<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;">On the
second day I ran a workshop <b>"Experiment Transmedia"</b>, a mix of theory
and practical use of transmedia with creative methods integrated into it.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<span style="font-family: Trebuchet MS, sans-serif;"> I was nicely surprised by a few things: the number of professionals
taking part in it, their enthusiasm and curiosity, their great team working
skills and creativity. At the end of the
day they conceived the bases of projects that could be presented to potential
clients. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;">I noticed also that Twitter and QR codes are still not used in
Poland, but it's only a matter of time.
Eastern -European market is developing rapidly.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFRkKxWS7AvYrCThEFBezBcKNA0qY7G2MKXOJP4ZjAi2COTfgR1lEI5r4iIxM3QzHn2aGVIlMrVxMTICGeLxVzTdKJJw5ucGQ0a0tSnf1ehA8UQosmPncn9u9EODMZvZDnstu7XN8MpoNj/s1600/14-150x150.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFRkKxWS7AvYrCThEFBezBcKNA0qY7G2MKXOJP4ZjAi2COTfgR1lEI5r4iIxM3QzHn2aGVIlMrVxMTICGeLxVzTdKJJw5ucGQ0a0tSnf1ehA8UQosmPncn9u9EODMZvZDnstu7XN8MpoNj/s1600/14-150x150.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiV3N9PEY9_JB6gJfw9GgEVq22Bq-Y8vVGNSQJpNoQGn7MP16wNKSAlQtVVYWa2ByLGizW8p0pwk9GKicILTM901rxKuN7TZjQQGLN09wRIDnRY_sve_QWBpuPOEuEGAa1juBDRQIfkZ0l/s1600/15-150x150.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiV3N9PEY9_JB6gJfw9GgEVq22Bq-Y8vVGNSQJpNoQGn7MP16wNKSAlQtVVYWa2ByLGizW8p0pwk9GKicILTM901rxKuN7TZjQQGLN09wRIDnRY_sve_QWBpuPOEuEGAa1juBDRQIfkZ0l/s1600/15-150x150.jpg" /></a></div>
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Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-19559467305361726892013-05-27T14:55:00.000+02:002013-06-06T15:00:48.939+02:00 MIPTV 2013: Réseaux sociaux et 2nd écran, deux concepts qui font le buzz<div style="background-color: white; border: 0px; color: #444444; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;">Cette année, dans un marché de plus en plus fragmenté, <b>la quête de l’audience</b> semble être la principale préoccupation des chaines et des producteurs qui cherchent par tous les moyens à établir une plus forte relation avec les différents publics. </span></div>
<div style="background-color: white; border: 0px; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #444444;">La multiplication des écrans au sein d’un même foyer est aujourd’hui une réalité bien établie dans les ménages où les jeunes sont présents alors que selon un institut d’études américain(VICE), l’âge moyen de téléspectateur devant la poste TV classique est de 50 ans et plus. Alors comment attirer l’attention de téléspectateurs et notamment des plus jeunes d’entre eux ? Comment utiliser les </span><b style="color: #444444;">réseaux sociaux </b><span style="color: #444444;">pour construire unerelation durable </span><span style="color: #444444;">avec eux ? </span></span></div>
<div style="background-color: white; border: 0px; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;">Ces sont les questions que se posent aujourd’hui les acteurs des médias. Plusieurs conférences ont été organisées sur ces thèmes et les professionnels du monde entier ont ainsi pu confronter leurs solutions.</span></div>
<h2 style="background-color: white; border: 0px; color: #444444; line-height: inherit; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: small;">The infinity loop</span></h2>
<div style="background-color: white; border: 0px; color: #444444; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;">A l’occasion de l’une d’entre elles, <b>Kim Moses, Sander/Moses Productions, Slam de USA </b>a présenté le concept d’ <b>« Infinity Loop » </b>(boucle infinie) : un business modèle dans lequel le programme TV est la pièce maitresse d’une plus large expérience multi-plateformes centrée sur les fans.</span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiTEUY8uTLZxPRfFOaNaOk7VMXLqxonpWkqSfjlyulDNY6wyPtzEbuOcSutCOPBg44iCrz8eDdaiDiFtD-9a8yjicK02VDylXwwsqSPaclQZSNGqagLydxIVZQk5ASG7zR4efK1lm0j4LL/s1600/IMGP6146.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiTEUY8uTLZxPRfFOaNaOk7VMXLqxonpWkqSfjlyulDNY6wyPtzEbuOcSutCOPBg44iCrz8eDdaiDiFtD-9a8yjicK02VDylXwwsqSPaclQZSNGqagLydxIVZQk5ASG7zR4efK1lm0j4LL/s1600/IMGP6146.jpg" height="240" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Concept d'"Infinity Loop"</td></tr>
</tbody></table>
<div style="background-color: white; border: 0px; color: #444444; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;">La « Boucle infinie » permet d’engager son audience, de créer le buzz dans la presse, de générer des nouveaux revenues… Pour moi, c’est du Transmédia à l’état pur.</span></div>
<h2 style="background-color: white; border: 0px; color: #444444; line-height: inherit; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: small;">L’exemple de Ghost Whisperer</span></h2>
<div style="background-color: white; border: 0px; color: #444444; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;"><i><b>Ghost Whisperer</b></i> ou <i><b>Mélinda, entre deux mondes</b></i> (au Québec) est une série télévisée américaine en 107 épisodes de 42 minutes, créée par <a href="http://fr.wikipedia.org/w/index.php?title=John_Gray_(cin%C3%A9aste)&action=edit&redlink=1" style="-webkit-tap-highlight-color: rgb(0, 51, 204); -webkit-transition: background-color 0.1s linear, color 0.1s linear; color: #6826d8; opacity: 0.8; outline: none; text-decoration: none; transition: background-color 0.1s linear, color 0.1s linear;" title="John Gray (cinéaste) (page inexistante)">John Gray</a> et diffusée du 23 septembre 2005 au 21 mai 2010 sur CBS.</span></div>
<div style="background-color: white; border: 0px; color: #444444; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;">Cette série met en scène Melinda Gordon, une jeune mariée qui a hérité de sa grand-mère le don de communiquer avec les esprits des morts. Elle utilise cette faculté pour faire passer les messages des morts à leurs proches pour ainsi les faire passer « de l’autre côté ». Au fur et à mesure que l’histoire avance, on en apprend plus sur les personnages et sur la mythologie de la série. On découvre qu’il existe des esprits maléfiques voulant stopper Melinda.</span></div>
<div style="background-color: white; border: 0px; color: #444444; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;"><b>Kim Moses </b>a illustré le concept d’ <b>« Infinity Loop »</b> avec cette série TV autour de laquelle gravite une web série, des jeux vidéo, des blogs, une bande dessinée, des livres, des sites de fans, des pages sur les réseaux sociaux… La société de production <b>Slam</b> attache beaucoup d’importance à son audience. Elle la connait bien et analyse régulièrement son opinion ainsi que les sujets de conversations en temps réel.</span></div>
<h2 style="background-color: white; border: 0px; color: #444444; line-height: inherit; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: small;">La puissance communautaire au service de la société</span></h2>
<div style="background-color: white; border: 0px; color: #444444; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;"><b>Adam Gee de Channel 4</b> a démontré qu’en engageant son audience, un programme peut parfois changer le monde. C’est l’exemple du projet: « <a href="http://www.channel4.com/programmes/the-great-british-property-scandal/articles/home/" target="_blank"><span style="color: #6826d8;"><span style="-webkit-tap-highlight-color: rgb(0, 51, 204); -webkit-transition: background-color 0.1s linear, color 0.1s linear; opacity: 0.8; transition: background-color 0.1s linear, color 0.1s linear;">The great british property scandal</span></span> </a>» dont l’objectif était de recenser, grâce au public, les propriétés vides du pays afin de mettre en évidence le problème du logement.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7YVJLvI0-igOZ1iV_wLqp2BD1DjrX2XlK25hmRTF36_M6cMIwswK7Xncsi7iawxcjit0TMo0Tk_V-as-jhiwhbdbGypKlbtPYrcLrIsdjIPeUYjL3v3GBzsKFncvHe9u2GCtHhmZud3nb/s1600/t%C3%A9l%C3%A9chargement.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7YVJLvI0-igOZ1iV_wLqp2BD1DjrX2XlK25hmRTF36_M6cMIwswK7Xncsi7iawxcjit0TMo0Tk_V-as-jhiwhbdbGypKlbtPYrcLrIsdjIPeUYjL3v3GBzsKFncvHe9u2GCtHhmZud3nb/s1600/t%C3%A9l%C3%A9chargement.jpg" height="117" width="320" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><br /></span></div>
<span style="font-family: Trebuchet MS, sans-serif;">Plus de 118 000 personnes ont participé à cette campagne multi-plateformes en référençant plus 7 900 propriétés vides. Grâce à la puissance de cette action sociale, la loi concernant les maisons vides en Angleterre a évolué. Cela montre à nouveau à quel point les réseaux sociaux deviennent incontournables en politique. Les politiciens le savent et l’utilisent lors de campagnes électorales. Barack Obama a d’ailleurs gagné beaucoup des votes auprès de la communauté hispanique grâce à sa campagne de mobile marketing conduite par <b style="color: #444444; line-height: 19px;">Adsmovil.</b></span><br />
<b style="color: #444444; line-height: 19px;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></b>
<h2 style="background-color: white; border: 0px; color: #444444; line-height: inherit; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: small;">Quelques conseils entendus lors des conférences</span></h2>
<div style="background-color: white; border: 0px; color: #444444; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;">Comment gérer efficacement sa communication sur les réseaux sociaux? <b>Selon Dan Biddle (Twitter UK)</b>, »Il faut la programmer, exactement comme on programme le contenu des chaînes ». Et pour cela, rien de mieux que de nouveaux outils. Ils apparaissent sur le marché pour nous aider à gérer l’expérience utilisateurs multi-plateformes. <b>The Shadow Gang </b>a presenté l’outil <a href="http://www.theshadowgang.com/explore-galahad" target="_blank">Galahad</a>. Et un autre outil que je connaissais déjà : <a href="http://www.tstoryteller.com/" style="-webkit-tap-highlight-color: rgb(0, 51, 204); -webkit-transition: background-color 0.1s linear, color 0.1s linear; color: #6826d8; opacity: 0.8; outline: none; text-decoration: none; transition: background-color 0.1s linear, color 0.1s linear;">Conducttr</a> de <b>Transmedia Storyteller</b>.</span></div>
<div style="background-color: white; border: 0px; color: #444444; line-height: 19px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
<span style="font-family: Trebuchet MS, sans-serif;">Enfin, selon <b>Sam et Nick Chapman </b>de <a href="http://www.pixiwoo.com/" style="-webkit-tap-highlight-color: rgb(0, 51, 204); -webkit-transition: background-color 0.1s linear, color 0.1s linear; color: #6826d8; opacity: 0.8; outline: none; text-decoration: none; transition: background-color 0.1s linear, color 0.1s linear;">Pixiwoo</a> et <b>Scott Dikkers</b> de <a href="http://www.theonion.com/" style="-webkit-tap-highlight-color: rgb(0, 51, 204); -webkit-transition: background-color 0.1s linear, color 0.1s linear; color: #6826d8; opacity: 0.8; outline: none; text-decoration: none; transition: background-color 0.1s linear, color 0.1s linear;">The Onion</a>, pour construire son audience, il suffit de « rester soi-même, d’être authentique avec votre audience » et elle vous le rendra.</span></div>
Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-80611714017718777352013-04-26T15:07:00.000+02:002013-06-06T15:15:04.692+02:00Quelques courtes et fortes phrases de ce MIPTV: <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMkrOiS0pBK0fUpLQJ-xmQrQDjf0f7mecN_sW4ircIO9f23GkBbJgcy7tLfBGxRYMd9CaUFYnzbIzCw2oPQY0AkwuWR4A1CkMAxm9OGdkE0VUo1dK8ecZsZ1bepNasjYgQEOZxg0iw-QzC/s1600/IMGP6220.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMkrOiS0pBK0fUpLQJ-xmQrQDjf0f7mecN_sW4ircIO9f23GkBbJgcy7tLfBGxRYMd9CaUFYnzbIzCw2oPQY0AkwuWR4A1CkMAxm9OGdkE0VUo1dK8ecZsZ1bepNasjYgQEOZxg0iw-QzC/s1600/IMGP6220.jpg" height="240" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Felix Baumgartner, l'homme qui sauté de la stratosphère</td></tr>
</tbody></table>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="text-indent: -18pt;"><span style="font-family: Symbol;">·</span><span style="font-size: 9px;"> </span></span><span style="font-family: Trebuchet MS, sans-serif;"><b style="text-indent: -18pt;"><span style="line-height: 115%;">Hell, no"</span></b><span style="text-indent: -18pt;"> la réponse de <b>Felix
Baumgartner</b>, l'homme qui </span><span style="text-indent: -18pt;">sauté de </span><span style="text-indent: -18pt;">la
stratosphère, </span><span style="text-indent: -18pt;">quand on lui a demandé sur la s'il
allait essayer </span><span style="text-indent: -18pt;">de battre son record.</span><!--[if !supportLists]--></span></div>
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<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;">·
<!--[endif]--><span dir="LTR"></span>Son saut de la stratosphère
a été diffusé en direct par <b>65 chaînes</b> dans le monde</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;">· <b>14%</b> des postes crées en France le
sont dans le secteur digital, (<b>Françoise Laborde, CSA</b>)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;">· 25% des visionnements de YouTube proviennent de smartphones.
En Corée, jusqu’à 50%, (<b>David Rippert, Google UK</b>)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;">· <b><span style="line-height: 115%;">Twitter:</span></b> 200 millions utilisateurs dans le
monde, 40% des tweets concernent les
programmes TV, (<b>Dan Biddle, Twitter UK</b>)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;">· You Tube est le <b>2ème
moteur</b> de recherche dans le monde, (<b>David Ripert, Google UK</b>)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;">· Les programmes les plus commenté sur les réseaux sociaux concernent
: <b><span style="line-height: 115%;">star, trash et splash</span></b>
(<b> Virginia Mouseler, The Wit</b>)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;">· "On apprend les choses
en les faisant, donc <b>osez </b>de les faire" <b>Asta Wellejus </b> encourage les femmes </span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--></div>
Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-34924965997371392962013-04-03T14:20:00.000+02:002013-04-03T14:22:31.633+02:00Birthright: the Palestinian - Israeli conflict presented as a transmedia romantic comedy <!--[if gte mso 9]><xml>
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<tr><td class="tr-caption" style="text-align: center;">Birthright, Transmedia romantic comedy</td></tr>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">Last year, during the festival<b> Power to the
Pixel</b> I was intrigued by <b>Birthright</b>, the project of <b>BoomGen
Studios</b>, pitched by <b>Mahyad Tousi</b>. </span></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">They dare use the complicated and painful
context of Palestinian - Israeli conflict<b> </b>and made a comedy out of
it.<span style="mso-spacerun: yes;"> </span>And they are right, as laughter is
the most powerful weapon. In Poland, during the communist period, comic<a href="https://www.blogger.com/blogger.g?blogID=8932203422322210878" name="_GoBack"></a> cabarets were the most wanted and watched shows. This year,
the project was presented </span><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">at the <b>Festival International de Programmes
Audiovisuels (Fipa)</b> in France. </span><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span></span></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;"><b>Birthright</b><span style="mso-spacerun: yes;"> </span>is a
romantic comedy and political satire told through two different points of view:
the film is about a shy Jewish-American kid Sam Raskin who follows the girl of
his dreams on a free trip to Israel, only to get lost in Palestine, and a graphic
novel<span style="color: red;"> </span>showing a young Jewish - American girl who
returns to Israel as pro-Palestinian peace activist. </span></div>
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movie, interactive graphic novel for mobile/tablet (<i>Tear Gas in the Morning)</i>,
web, print experience.</b></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg48SBsEIVs3mnrim6nyn64kGgO_mV5OaSFk9vclIri5u1KMxT4e3rQF4S3R21MR5PAoSq54AsHdBT-k-cWp18bVHWRU5JHcpbmcxQ23ezwEZ8mSgb7lCO-Y52l1MtURziU5bR3dX5rKxct/s1600/tear+gas+in+the+morning.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg48SBsEIVs3mnrim6nyn64kGgO_mV5OaSFk9vclIri5u1KMxT4e3rQF4S3R21MR5PAoSq54AsHdBT-k-cWp18bVHWRU5JHcpbmcxQ23ezwEZ8mSgb7lCO-Y52l1MtURziU5bR3dX5rKxct/s1600/tear+gas+in+the+morning.jpg" height="156" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Graphic novel Tear Gas in the Morning</td></tr>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">The comical story untitled </span><b><i><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Tear Gas in the
Morning</span></i></b><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;"> was written by a writer and </span><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">artist <b>Katie
Miranda</b> and is<span style="mso-spacerun: yes;"> </span>based entirely on her own
personal experience. </span></div>
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other political conflicts through the lens of classical and contemporary love
stories". </span></div>
<br />
<h4>
<span style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"><div class="MsoNormal">
<span style="font-size: large;"><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">Interview with Mahyad Tousi, CEO and co-founder of
BoomGen Studios</span></span></div>
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<tr><td class="tr-caption" style="text-align: center;">Mahyad Tousi</td></tr>
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<![endif]--></span></span><b><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">Birthright is a transmedia comedy that
shows Jewish-Palestinian conflict - which is quite amazing as a mix. Why did
you chose this form, quite politicaly incorrect?</span></b></div>
<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">
</span><br />
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<br /></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">The power of storytelling is in its ability to break
through stereotypes and preconceptions and to reveal humanity even in the most
absurd and tragic of circumstances. Taking a light-hearted approach to a heated
political issue in this case helps to relieve manufactured tension and help the
audience to connect with the characters. At the same time, the beautiful thing
about this type of cross platform narrative design is that the story no longer
needs to be defined by genre or format. Birthright is neither just comedy, nor
just fiction. The motion picture layer of the transmedia property, however, is
a fiction comedy. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">What kind of audience do you want to touch with
Birthright?</span></b></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">We believe that the project will have a young
international audience. What's interesting about having a motion picture,
graphic novel application, and a game element is that you touch very distinct
niches in each area. Having said that, we expect our core audience will be
progressive 18-36 year olds, and leaning female. </span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">The story is declined on multiple platforms such as
an interactive graphic novel, a mobile game, and a feature comedy. From which
platform did you start the project?</span></b></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">Creatively it started with a film script penned by <b>Ari
Issler</b> and <b>Ben Snyder </b>that came to us. We started working with Ben and Ari in
further developing the script. Then we took a step back and asked ourselves
what is at the core of this story? What truth are we hoping to tap into? We
looked for and created other story layers that would further enhance that core
message, the core truth. </span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">It's a long-term project. What are the phases of
its development?</span></b></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">Graphic Novel, Game, Motion Picture. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">What is your business model? As you debuted </span><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">the <i>Tear Gas Teaser</i> application in front of
a live audience equipped with Samsung Galaxy tablets</span><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">, I suppose it's your
official partner, isn't it?</span></b></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">Samsung is not an official partner. The teaser is
available for download through the google play store for any android device
that has a screen resolution of 1280x800. </span></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">The business model is simple. By no longer confining
ourselves to the limitations of form, (i.e. book, tv, film, etc.), we create opportunities
for a story to exist in multiple forms. In this way we tell bigger and better
stories, and touch multiple niche markets and revenue opportunities for our
investors. I call it sustainable storytelling.</span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">What are the next steps?</span></b></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">We're working on the Graphic Novel and casting the
film. </span></div>
<br />
<br />
<br />
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<span style="font-size: small;"><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";">
More
information about <b>Birthright</b> on website: </span><span style="font-family: "Trebuchet MS","sans-serif";"><a href="http://boomgenstudios.com/birthright" target="_blank"><span lang="EN-US">http://boomgenstudios.com/birthright</span></a></span><span lang="EN-US"></span></span></div>
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<span style="font-size: large;"><span style="font-size: small;"><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";"><b>The
Tear Gas Teaser</b> application: </span><span style="font-family: "Trebuchet MS","sans-serif";"><a href="https://play.google.com/store/apps/details?id=com.boomgen.teargas" target="_blank"><span lang="EN-US">https://play.google.com/store/apps/details?id=com.boomgen.teargas</span></a></span><span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif";"> </span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></span></div>
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</span><span lang="EN-US"></span></span>
Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-25963591061282901322013-04-03T13:55:00.000+02:002013-04-03T13:55:33.142+02:00Digital Museum in Cracow, Poland: how to mix successfully history and modern technology <!--[if gte mso 9]><xml>
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<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">It's not a new concept to implement a digital content
and supports in museum. Museums in Paris like that of the Quai Branly, others
in Barcelona, Budapest and many others do it too. </span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">However, the museum in Cracow <b>"Rynek
Underground"</b><span style="mso-spacerun: yes;"> </span>is some sort of a
pioneer. They propose full digital experience and immerse the public from the
very start into this world offering unforgettable memories.<span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl8HUZjYGXSgpRCYC90SoACyIY3NHZIKelblq44CnDt9xr9TN7XTdnMK9Gg0ukTYU72qDZ758DCRnS59TiV1xpRoTJ3VPOnhBIKJsE0pgInW1sKFdB48jw2Ofh64sOY7EJ_y2QhyphenhyphenJ__-Jk/s1600/images2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl8HUZjYGXSgpRCYC90SoACyIY3NHZIKelblq44CnDt9xr9TN7XTdnMK9Gg0ukTYU72qDZ758DCRnS59TiV1xpRoTJ3VPOnhBIKJsE0pgInW1sKFdB48jw2Ofh64sOY7EJ_y2QhyphenhyphenJ__-Jk/s1600/images2.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Digital Museum in Cracow, Rynek Underground</td></tr>
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<div class="MsoNormal" style="line-height: 13.75pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">This underground exhibition presents Cracow main
Square inXIII century and its connections with other Middle Age European
cities. </span></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">The concept of this museum was extremely well prepared
and includes many creative surprises. It's a mix of historical vestige, <b>video
</b>and <b>audio </b>content, <b>holograms</b>, <b>digital screens</b>, reconstructions of market zones,
houses, cemetery and much more. I could spend there half the day. </span></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">I'll describe a few of these attractions without
letting you discover the rest, hoping you will visit it too soon. </span></div>
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<br /></div>
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<tr><td class="tr-caption" style="text-align: center;">Digital museum in Cracow, Rynek Underground</td></tr>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;"></span></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">You enter this dark world through the <b>wall of steam</b>
that projects video of a typical shopping day in XVI century. As there are
<b>local audio zones</b>, you hear the voices of bargaining women selling their
products. On the floor, there is a <b>digital game</b>, kind of the same you can find
in airports, but the goal is to step in and reveal golden pieces. The group of
teenagers who visited the museum at the same time, was more than delightful to
find them. </span></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;"> </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">Next to the historical objects are installed<b> digital
screens</b> with chapters describing objects in details, their history, traditions
in this period by using text and photos. Of course, all is explained in several
languages. Sometimes screens are used as a <b>digital book </b>from XVI c. and we can
virtually turn the<span style="mso-spacerun: yes;"> </span>pages. </span></div>
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<br /></div>
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<tr><td class="tr-caption" style="text-align: center;">Holograms of nearby buidings, digital museum in Cracow</td></tr>
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<br /></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;"><b>Holograms</b> show you the different stages of
constructions of nearby buildings.<span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span>Watch
closely the <b>digital screens </b>showing painting of Polish kings - they have their
mystery, too.</span></div>
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<br /></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvtVkpSVWubBhreWQeTH3cLzhMY1S5fNE0m2mXpSQ2w3gjmweJTW1zSeoo-a4Kjt90DW04v0fqIZdlyKipJwt6Gf0WyT97mB0SHYfa8ZQBFgFPHfzg_mMV7qCw0e-zvuSInjuO9qDpHSBL/s1600/digital+museum+3.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvtVkpSVWubBhreWQeTH3cLzhMY1S5fNE0m2mXpSQ2w3gjmweJTW1zSeoo-a4Kjt90DW04v0fqIZdlyKipJwt6Gf0WyT97mB0SHYfa8ZQBFgFPHfzg_mMV7qCw0e-zvuSInjuO9qDpHSBL/s1600/digital+museum+3.jpg" height="150" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Time Capsule, digital museum in Cracow</td></tr>
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<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;"> At the end, there are<span style="mso-spacerun: yes;">
</span><b>"Time Capsules" </b>with fiction films and comments of history
scholars. </span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">I'm a fan of this museum and if one day you are in
Cracow, visit it,<a href="https://www.blogger.com/blogger.g?blogID=8932203422322210878" name="_GoBack"></a> it's worth it. </span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US;">For more information, click on<span style="mso-spacerun: yes;">
</span><a href="http://www.podziemiarynku.pl/index.php?lang=eng">http://www.podziemiarynku.pl/index.php?lang=eng</a></span></div>
Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-20038075387982917812012-12-12T09:53:00.000+01:002012-12-12T09:53:36.322+01:00The Spiral - European Transmedia Coproduction<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbOl6kXAoOBdwWwnOUNtk8yksjvS0a5c_U8Tm0tTxBqrNv_ZpgPb8Frvf7z9HKVUv3oF_ZtkJv9GzeJ7aOQSg9jt7m7uhhX9Gz6uCD2ptwbRTbpe__3pGVJ4YrLNLuD79o7q25I3qs19za/s1600/logo+the+spiral.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbOl6kXAoOBdwWwnOUNtk8yksjvS0a5c_U8Tm0tTxBqrNv_ZpgPb8Frvf7z9HKVUv3oF_ZtkJv9GzeJ7aOQSg9jt7m7uhhX9Gz6uCD2ptwbRTbpe__3pGVJ4YrLNLuD79o7q25I3qs19za/s1600/logo+the+spiral.jpg" height="206" title="logo of "The Spiral" Transmedia coproduction project" width="400" /></a></div>
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<span style="font-family: inherit;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: windowtext; font-size: 12pt;"></span></b></span></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">I'd like to present to you one of the biggest <b>European transmedia
projects: "The Spiral"</b>.<span> </span>This
participative drama series was coproduced by <b>7 broadcasters</b>, and a <b>five-episode
participative TV series</b> was broadcast in September 2012 across Europe reaching
more than 2,5M viewers. </span></span></span></span><div class="MsoNormal">
<br /></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">"The Spiral" <span> </span>started
with a burglary where six major works of art<span>
</span>from six different countries were stolen. Arturo, an enigmatic artist
who heads an art community called The Warehouse was behind it. <span> </span>The thieves invited everyone to search
for the paintings, hidden deep in www.thespiral.eu. You could simply enjoy
the thriller series on TV or experience the story through the game, the
online community and the physical events. </span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;"></span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;"><b>Peter De Maegd</b>, producer and story architect of "The Spiral", reveals how
this gigantic project was born and the challenges he faced. </span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><h3 class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: windowtext;">Interview with Peter De Maegd, story architect and producer of The
Spiral</span></b></span></span></h3>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;"> <b> </b></span></span></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEVaLscy9gmwdg78YgypPxMOH6mfEOPMX8vvhQBISoKjzQVdj29Rpxk3-eIVORmrTjRdY8tMezIDFRkC1Ic76bMkur8YqEZHkXj7ct2GVVERqyuvsF41KMfVDLaRa5FEzRnnqPu5j980AW/s1600/P_DeMaegd.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEVaLscy9gmwdg78YgypPxMOH6mfEOPMX8vvhQBISoKjzQVdj29Rpxk3-eIVORmrTjRdY8tMezIDFRkC1Ic76bMkur8YqEZHkXj7ct2GVVERqyuvsF41KMfVDLaRa5FEzRnnqPu5j980AW/s1600/P_DeMaegd.jpg" height="320" title="Photo of Peter de Maegd, producer of The Spiral transmedia project" width="244" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><u><span style="font-family: Arial,Helvetica,sans-serif;"><b>Peter de Maegd</b></span></u></span></td></tr>
</tbody></table>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;"><b>Peter De Maegd</b> is an independent film
producer who focuses on the new opportunities of converging media. Over the
last decade, Peter was involved in the production and marketing of over a dozen
feature films. With his company<a href="http://www.potemkino.com/" target="_blank"> <b>Potemkino</b></a> he focused on innovative projects and
formats like "Where is Gary?", "Miss Homeless" and
"Jean Wordt Vlaming". He also collaborated for a few years with
<b>Caviar Films</b>. Peter gives lectures on storytelling for Converged media.</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<br /></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">Excerpts:</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext; line-height: 115%;">How was the idea of "The Spiral" born? <span> </span></span></b></span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">4 years ago,<b> SVT</b> (public
broadcaster in Sweden) and <b>VRT </b>(public broadcaster in Belgium) teamed with the
ambition to build an innovative participative story project and to work on a
pana-European level. </span></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">They brainstormed with other broadcasters and focused on
<b>two questions</b>:</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">-What story theme pleased
viewers across Europe? The response was crime. </span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">-What setting brings
together characters from different countries in a harmonious way ? The response
was an artistic setting within Europe. </span></span></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;"></span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">That's how the concept was
born: 6 artists from 6 countries living in the artistic community and stealing
art.<span> </span></span></span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">Concerning the
participative part of the project, an audience was invited to recover the paintings
by hunting for them. Additionally, some of the artists were killed during the
process, so the series became a crime series. </span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">The answers to these 2
simple questions enabled us to create the core of this project. </span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">And I joined the project
at this stage of development.</span></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLBqy1cT34X-bBLWe3M8cqvyk-XC3BjIfAxFl2G5Fxf8e8efwPhQ1lA45Rm7J1XvgoUVIMw2jLJxR8wLD7gDd-l6DLj0dcd0EP3ueQeDWHDD0B0sVRgFn9xTNpODGqnfmU6sVZ4udlz0hp/s1600/index.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLBqy1cT34X-bBLWe3M8cqvyk-XC3BjIfAxFl2G5Fxf8e8efwPhQ1lA45Rm7J1XvgoUVIMw2jLJxR8wLD7gDd-l6DLj0dcd0EP3ueQeDWHDD0B0sVRgFn9xTNpODGqnfmU6sVZ4udlz0hp/s1600/index.jpg" title="photo of Arturo, an enigmatic hero of "The Spiral"" /></a><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext; line-height: 115%;">Thus the idea of coproduction was present<span> </span>from the beginning of the project. How did
you find other broadcasters? </span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">SVT and<b> </b>VRT brought three additional partners
to the table. We needed a sixth broadcaster to make it work. And after a lot of
legwork and lobbying, we got two more broadcasters who teamed up: <b>TV3 </b>in
Denmark and <b>ARTE</b> for France & Germany. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext;">You were the story architect for "The Spiral". How did you
develop the transmedia experience? </span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">We already had a strong
idea from the start which was to introduce <b>Larping</b> ("Live Action
Role-Playing", a form of role-playing games where the participants
physically act out their characters' actions). Then we started to analyze the
project with the participation parameters. We decided to open the participation
to a higher level of involvement, knowing that fewer users would be involved at
the beginning. The Larping<span> </span>was done by
<a href="http://bardo23.blogspot.fr/" target="_blank"><b>Martin Ericsson</b></a> who also did “The truth of America"
produced by SVT. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">We asked ourselves : What
would happen if the story on TV were real? How would that play out online and
in reality? We went through the script noting a long list of things and after
that we defined which elements we could develop, adding in the participation
parameters in a way that would build a coherent storyworld in relation to the
TV series. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext; line-height: 115%;">What other platforms did you use? </span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;"><a href="http://www.thespiral.eu/">www.thespiral.eu</a> was our
main platform. It was a point of entry into our story world and we had 140 000
visitors there. Another point of entry was the Warehouse community, which was
only active<span> </span>online. Then we had a
Twitter channel, Facebook groups such as <a href="https://www.facebook.com/thespiral.eu?ref=ts&fref=ts" target="_blank">TheSpiral EU</a> and The Warehouse, games<span> </span>and the physical events. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext;">What was the audience participation? Could you give us some statistics?</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;">We had 4 phases of our community
growth. The first one involved building the online Warehouse community as it
was a real community. That was done with about 40 selected and experienced
LARP’ers. This stage wasn’t public.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;">In the second phase we started
www.thespiral.eu. We announced this platform and encouraged our audience to
consult the Warehouse community if they wanted to know more about it. At the
same time we tested the challenges and games in the Warehouse community.<span> </span>It generated 7000 participations<span style="font-size: small;">. </span></span></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrSNFV3aYP_9gfjRmSAkMzDBgbPqn7WLT8lep7tvDo-3feWKB5tWx39Q1IPYBgmcsptKU3jmD2UK5msrAoORZ2q3x4S1IaIfEMpaIr2cstWmt03DbcC80DBkDPqjfPq41jukrd116w6c2M/s1600/Screen+Shot+2012-11-21+at+10.26.27.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrSNFV3aYP_9gfjRmSAkMzDBgbPqn7WLT8lep7tvDo-3feWKB5tWx39Q1IPYBgmcsptKU3jmD2UK5msrAoORZ2q3x4S1IaIfEMpaIr2cstWmt03DbcC80DBkDPqjfPq41jukrd116w6c2M/s1600/Screen+Shot+2012-11-21+at+10.26.27.jpg" height="132" width="400" /></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;">In the third phase we launched a game
on the 21st of August 2012 and we stole the painting.<span> </span>We actually removed 6 paintings from 6
different museums and we organized press conferences. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;">In the game people could find
additional information about "The Spiral" such as why there are 6
missing paintings, etc.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;">During the last phase we broadcast
the series on TV. The TV series helped the online players to understand the
plots in the game so they could be one step ahead. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;">Moreover, we followed the logic of
reality so if a painting<span> </span>was found by
internet users in Gotland, it really appeared in this place. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext;">One hard question that many producers face: What was your business
model?</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;">The game and multiplatform approach
accounted<span> </span>for almost 10% of the total
funding<span> </span>and was separated from the
funding<span> </span>for the TV production. </span></span></span></div>
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</span></span><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFpDcaCWnR_7ueQuf8nso1WfiJ4O5IQIxGAAbAADVEW7Sx4MgN1pg-0Ks6SdQ04ziNscNi9Xum-BDxr0wkpR29Kife8QLW_4xRq2DwYDKaWH10gBPRD9wznSia2bcTGA3El9NulvJuT_G_/s1600/Screen+Shot+2012-11-21+at+10.28.08.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFpDcaCWnR_7ueQuf8nso1WfiJ4O5IQIxGAAbAADVEW7Sx4MgN1pg-0Ks6SdQ04ziNscNi9Xum-BDxr0wkpR29Kife8QLW_4xRq2DwYDKaWH10gBPRD9wznSia2bcTGA3El9NulvJuT_G_/s1600/Screen+Shot+2012-11-21+at+10.28.08.jpg" height="233" title="business model of The Spiral, transmedia project" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">Business model of "The Spiral"</span></td></tr>
</tbody></table>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;">Concerning the investment per source,
one third of the investments came from the broadcasters. However, since it was
a coproduction, this participation could be higher and reach as much as 50%.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;">Another third came from partners such
as the <b>Dutch Film Fund</b>, and the <b>European Media Program</b> (<b>Interactive Works </b>and<b>
Media Broadcast </b>support). </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;"><b>The Media Interactive Works Fund</b> was
extremely important for us because it gave us necessary investments for the
long phase of development for this project which lasted 2 years. Once <b>Media Broadcast
</b>support came in, the broadcasters were convinced that this complex project was
going into production because they knew how difficult it is to obtain this kind
of support. The combination of these two funds permitted us to build a new
financial model. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext;"><span> </span>A quarter of our funds came from the <b>Belgium
tax shelter</b> and the remaining 8% came from our own investments and presales. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext; line-height: 115%;">What did you learn from this experience?</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">The main lesson we learned
from this project<span> </span>was that we integrated
the social networks too late in our communication strategy (starting in May
2012). We therefore missed out on many opportunities to communicate about the
story. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">From the beginning we
wanted to build a story as it was real, with paintings that disappeared from
the museums. So we thought that if we wanted to create a suspension of
disbelief across multiple platforms, we should not communicate about the story and
simply leave people free to explore it. In fact, as people want to believe, the
only thing that can damage their suspension of disbelief is bad storytelling,
bad acting and inconsistencies. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext; line-height: 115%;">If you could change something in this project, what it
would be? </span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">First of all I would have
started communicating about the project already during the development phase
and use this opportunity to build momentum for the fiction story.<span> </span></span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">Secondly, I believe we
should have one person on board who represents the 7 broadcasters. Since we
didn't have this person, each time we had a major discussion, I had to contact
each broadcaster. This was a major weakness in our very complex organization.
Now I know that when you have a coproduction you should have one team member
from the broadcasters who represents all of the broadcasters. In this way you
can communicate efficiently. Moreover, I was the only person who knew exactly
all of the details regarding the project and that created a bottleneck effect
at some points.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext; line-height: 115%;">Where can we find "The Spiral" today? </span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">In France you can find it
on Arte. And it will be released on DVD soon.<span>
</span>We will also upload the behind the scenes on our website.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">We recently posted a 5
minutes case study video on<span> </span></span><a href="http://www.thespiraltheseries.com/"><span style="color: windowtext; line-height: 115%;"><span class="Hyperlink"><span lang="EN-US" style="color: windowtext; line-height: 115%;">http://www.thespiraltheseries.com</span></span></span></a><span lang="EN-US" style="color: windowtext; line-height: 115%;">.<span> </span>And we plan to upload the video of the
presentation that I gave at Power to the Pixel (in October 2012) . </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="color: windowtext; line-height: 115%;">What can I hope for you now ? What is your next
challenge? </span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">The next challenge is
pretty simple: to use the network and the know-how that I have acquired and to
work towards new projects. Innovative projects such as <b>Jean Saves Europa</b> which
is a participative documentary series based on Jean Becomes Flemish and of
course we’re looking into a <b>second season for</b> <b>The Spiral</b>.</span></span></span></div>
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</span></span><div class="MsoNormal" style="tab-stops: center 8.0cm left 247.8pt 283.2pt 318.6pt 354.0pt 389.4pt 424.8pt;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="color: windowtext; line-height: 115%;">I'm also working on a
horror movie and we plan to do something very specific with it: to do a
crowdfunding by selling some traps around which the story is built. You can
follow the project on Facebook: <b><a href="https://www.facebook.com/CUBthemovie?ref=ts&fref=ts" target="_blank">WELP project</a> </b></span><span style="color: windowtext; line-height: 115%;"><a href="https://www.facebook.com/CUBthemovie?ref=ts&fref=ts"><span lang="EN-US" style="color: windowtext;">https://www.facebook.com/CUBthemovie?ref=ts&fref=ts</span></a></span></span></span></span><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: #0400; mso-ascii-theme-font: minor-bidi; mso-bidi-language: X-NONE; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: #0400; mso-hansi-theme-font: minor-bidi;"></span></div>
Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-50596364741348082042012-10-05T18:49:00.001+02:002012-10-05T18:54:40.503+02:00Transmedia ProjectIn October I'd like to present you two French Transmedia Projects: <a href="http://www.blogger.com/http://www.alt-minds.com///www.alt-minds.com/" target="_blank">Alt-Minds</a> and L@-Kolok.com<br />
<br />
<ul>
<li>Interview with <b>Morgan Bouchet</b>, VP Transmedia and Social Media at Orange "Transmedialab"<span lang="EN-US" style="font-size: x-small; line-height: 115%;"><b></b></span></li>
</ul>
<span style="font-size: large;"><a class="GM1BAGKBPB" href="http://ugleisner.blogspot.fr/2012/10/alt-minds-new-french-transmedia-project.html" target="_blank">ALT-Minds - new French Transmedia project</a> </span><br />
<br />
<ul>
<li>Interview with <b>Alexandre Pierrin</b>, Co-founder of "Le Vent Tourne"</li>
</ul>
<div class="post-title entry-title" itemprop="name">
<span style="font-size: large;"><a href="http://ugleisner.blogspot.fr/2012/10/transmedia-project-l-kolokcom-how-to.html">Transmedia Project L@-KOLOK.com: how to learn about global issues in a funny and interactive way</a></span></div>
Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-73739905647513240052012-10-05T17:41:00.000+02:002012-10-23T21:47:09.741+02:00 Transmedia Project L@-KOLOK.com: how to learn about global issues in a funny and interactive way<!--[if gte mso 9]><xml>
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<br />
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Today I present you another French Transmedia project: <b> </b></span></span><span style="font-size: small;"><span lang="EN-US"><b>L@-KOLOK.com </b>that will start in<b> November 2012.</b></span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US"><b>Its goal:</b> to teach young people global issues (ecology, sustainable development, food waisting, etc.)</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US"><b>How: </b>by using comedy, interaction and gaming</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US"><b>With participation of : </b></span></span><span style="font-size: small;"><span lang="EN-US"><b>the French Ministry of Education, the French Ministry of
Agriculture, ADEME </b>(Agency for Clean Energy), <b>Region Ile de France,</b> <b>Paris
City Hall</b> and<b> GEMA Prévention</b>.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US"><br /></span></span></div>
<br />
<div class="Standard">
<b><span lang="EN-US" style="font-size: large;">Interview with Alexandre Pierrin, </span><span lang="EN-US" style="font-size: large;"><span class="st">co-founder of "Le Vent Tourne"</span></span></b></div>
<div class="Standard">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio_320ZGSaW50mQuaedpqIKUaX7V20CtukKcvtmrmJ0J9pu1a7wjf1wkP7bNh9CUZl5nfRK25Xn-ZqfbYhPtVobq8O9Ozu4lhQHEXwne7pJSfCnqSIJ6ZIk3FaSOMavhbTlMGp8NamvBW8/s1600/photo+Alexandre+Pierrin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Projet Transmedia "La-Kolok"" border="0" height="299" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio_320ZGSaW50mQuaedpqIKUaX7V20CtukKcvtmrmJ0J9pu1a7wjf1wkP7bNh9CUZl5nfRK25Xn-ZqfbYhPtVobq8O9Ozu4lhQHEXwne7pJSfCnqSIJ6ZIk3FaSOMavhbTlMGp8NamvBW8/s320/photo+Alexandre+Pierrin.jpg" title="Photo d'Alexandre Pierrin" width="320" /></a></div>
<br />
<br />
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US"><span class="st"> </span> </span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">1. <b>Could
you quickly tell us what L@-KOLOK.com is?</b></span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US"><a href="http://www.la-kolok.com/presse/FRESQUE.TRANSMEDIA.jpg" rel="nofollow" target="_blank">L@-Kolok.com</a>
is a web series and transmedia program that raises awareness about global
issues like ecology, food wasting, etc. with three originalities: comedy,
interaction, and experts’ opinions. </span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">The idea is
to target young people and to create special programs that enable them to
understand these topics using media that they are already familiar with and
that they like to use such as web series, board games, twitter and Facebook. The
concept of the interactive webserie was originally imagined by<b> Lucie Poirot</b> in
2008 and I joined the project in 2009. We quickly turned it into a transmedia
program without even knowing the word “transmedia”!</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><b><span lang="EN-US">2. What
differentiates L@-KOLOK.com from other web series?</span></b></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">There are a
lot of differences.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Firstly, we
want to entertain youth in an intelligent way by giving a special message on
specific issues such as ecology, sustainable development, food wasting and
saving energy.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Secondly,
it's an interactive web series. There is a pause in the movie where you can
choose what option to take next. For instance, we can choose to listen to the
character we prefer, a sentence we like or choose the next move of a given
character. Sometimes for fun, sometimes for information or just to check if we
are really following what has been said. So interaction is the second
originality.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Thirdly, we
will add pedagogical content to the entertaining; in such a way to have a funny
aspect about these subjects. But at the same time we show videos of experts
talking seriously about these subjects.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">La-Kolok is
a program for young people but also a tool for teachers or other people who
want to work with them on these kinds of subjects. You can find these expert opinions at the end
of each video under the name <b>"Parole d'Expert"</b>.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">If we look
at the program globally, we use the game as a tool on all platforms. In the
first season every episode has a goal that one must achieve. For example one
character (boy) must meet a girl and you have to help them. So the game is something that we integrated
into the web series but also by creating a board game called<b> "Popote
Minute"</b>.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">We have an
ARG game that is scheduled to come out in April 2013 and different events or
contests linked to their Facebook profiles. So the idea is to always use games
to convey information on ecological and sustainable subjects.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Humor and
gaming are the two elements that we use in order to be more appealing.</span></span></div>
<div class="Standard">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDXKjehoAi8bTsWzgy5Dz0ByNaoFgd8uZ5qYOGUQswbwU8aWF_Y7ewnYIVS6u_AUzAVoeHrVZrTPEbuIv2AKgx4EIQv9NwEhFIsWI9jxqZtDuTOlbJFrpYgbrYeOZp_WfKc8ODqzn9D4yc/s1600/L@-kolokTransme%CC%81dia+Synthe%CC%81tique.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDXKjehoAi8bTsWzgy5Dz0ByNaoFgd8uZ5qYOGUQswbwU8aWF_Y7ewnYIVS6u_AUzAVoeHrVZrTPEbuIv2AKgx4EIQv9NwEhFIsWI9jxqZtDuTOlbJFrpYgbrYeOZp_WfKc8ODqzn9D4yc/s400/L@-kolokTransme%CC%81dia+Synthe%CC%81tique.jpg" title="photo de plateformes transmedia de La-Kolok.com" width="400" /></a></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><b><span lang="EN-US">3. What
platforms do you use?</span></b></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">We use
Internet, ARG, Facebook, Twitter and iPad. We also plan to edit DVDs with
pedagogical frameworks dedicated to teachers, so that they can use L@-KOLOK.com
in classrooms by the end of 2013. We
have a coproduction with the Ministry of National Education (Ministre
d'Education National) on the expertise side. Thanks to it we hope to reach a
wide audience of teachers and professionals in France.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><b><span lang="EN-US">4. How
does the storytelling change according to the platform?</span></b></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">The main
platform we use for storytelling is the web series because that is where we can
see all of the characters who interact together in their flat.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Every
episode is independent because each is financed separately.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">In this way
each episode can be seen and understood without having to watch previous
episodes.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Moreover, if
you want to have more one-to-one content on a character, you can go on it’s
Facebook and Twitter profiles. There, you will see short videos that will give
a more humoristic or intimate insight.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><b><span lang="EN-US">5. What
is your business model?</span></b></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Our business
model has been quite complicated so far because we have different ways of
financing our programs.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Our project
is based on two structures: on one hand we have a production company <b>"Le
Vent Tourne"</b> working all the
transmedia subjects and the web. The second partner is the association <b>"Le
Temps Presse"</b> that develops the pedagogical tools and part of the webserie.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">So we have
two partners working on the same project. Each of these partners is in a
position to look for different funding. For instance, the association is able
to obtain public funding from <b>the Ministry of Education, the Ministry of
Agriculture, ADEME </b>(Agency for Clean Energy), <b>Region Ile de France</b> and <b>Paris
City Hall</b>. The production company enables us to contact the Ministry of
Education and insurance companies through<b> GEMA Prévention</b>. </span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">In doing so,
we will be able to offer our audience 6 to 8 months of content, free of charge.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">The second
way is that we want to sell the different tools outside the web series, such as
a board game, ARG. The ARG will be launched during the Sustainable Development
Week in April 2013. The organizers needed an animation for this event, so we
proposed our ARG. In the future, we would like to sell more tools like these.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Finally, as
I previously mentioned, by the end of 2013 we want to sell educational DVDs.</span></span></div>
<div class="Standard">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxyf117P1CPo6fJqJaWY1rLA4EEBJdV7uO6XTZqTZG4S2s_ZueQzM9eCKXBV1SoKb2dy9VYKnrWDG4AlciuLOTNso2XSdCDUHg8DV2GUPrsOHMc4_lZQKExTneEznHl-FKIxxenuIkx34Y/s1600/la+kolok.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxyf117P1CPo6fJqJaWY1rLA4EEBJdV7uO6XTZqTZG4S2s_ZueQzM9eCKXBV1SoKb2dy9VYKnrWDG4AlciuLOTNso2XSdCDUHg8DV2GUPrsOHMc4_lZQKExTneEznHl-FKIxxenuIkx34Y/s1600/la+kolok.jpg" title="logo de La-Kolok.com" /></a></div>
<div class="Standard">
<span style="font-size: small;"><b><span lang="EN-US">6. How
many episodes have you produced so far?</span></b></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">There are
already 2 pilot episodes on the web today and we are going to produce 4 or 5
episodes for the first season. We don't know if they will become a part of the
first season yet or not because we want to have much more interaction off the
screen. And, as mentioned before, each episode will be independent of the
previous one.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">The format
is 15 to 20 minutes long, knowing that if you do only one track you can finish
it in10 minutes.</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><b><span lang="EN-US">7. It's
too early to ask you for statistics...</span></b></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">We don’t
have statistics because we haven't communicated so far, but we have already
<b>10,000 </b>viewers. These pilot episodes have been on Internet for one year. We
presented them in different festivals. For example two years ago and last year
we were selected for a <b>festival in La Rochelle</b>, so many people viewed them. We
also have been selected for the <b>Transmedia Immersive University's event “I love
Transmedia”</b></span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><b><span lang="EN-US">8. How
will you communicate about L@-KOLOK.com?</span></b></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">We have
different plans about our communication. Our strength is that we have a lot of
partners and each of these partners has different platforms, different media,
Facebook pages, etc. At each episode we
will be able to launch a new communication based on the media that our partners
have.</span></span></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">Moreover, we
can use events that our partners organize and their social networks by
inserting teasers and videos before the episode starts in order to already
establish a "base of fans".</span></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><b><span lang="EN-US">9. What
is the next challenge for you?</span></b></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span style="font-size: small;"><span lang="EN-US">The next
challenge for us is to launch this project, to finish the episodes and to maintain
the activity for at least 6 months because the program will start from November
2012 to April 2013 starting with the web series and ending with ARG.</span></span></div>
Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-90328120414250431362012-10-04T16:03:00.001+02:002012-10-23T21:46:21.568+02:00ALT-Minds - new French Transmedia project <span lang="EN-US" style="font-size: small; line-height: 115%;">The collaboration of <b>Lexis Numérique</b> (creator of In Memoriam) and the
European telecommunications giant<b> Orange</b> has given birth to an exciting new
Transmedia project, <b>Alt-Minds</b>. The project is scheduled to launch on <b>November 5<sup>th</sup>
</b>simultaneously on the Internet tablets, social networks, as well as in the real
world. Baptised a total fiction by <b>Eric
Viennot (Co-founder of Lexis Numérique)</b> , Alt-Minds is a paranormal thriller
that combines the world of web fiction with investigative gameplay.</span><br />
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<br />
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Wanting to know more about this long-awaited project I interviewed
<b>Morgan Bouchet, VP Transmedia & Social Media at Orange
"Transmedialab"</b></span><br />
<span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-size: small;"><b> </b></span> </span></div>
<div class="MsoNormal">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg67VyQ2AD0JkL8vJe6siF9A9xaU5KJesUyb07eLngKnoev_y3HiiXNJpQr7tm4039o5aCX_eRl5b8PYpvBPQtpbKFu7MZe2p9ODVfmUuxaa80niOvXPgK5ADvKmScgkfAoI5FCT_CLPvj-/s1600/photo-MBouchetcrop(1).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="l'interview concernant Alt-Minds" border="0" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg67VyQ2AD0JkL8vJe6siF9A9xaU5KJesUyb07eLngKnoev_y3HiiXNJpQr7tm4039o5aCX_eRl5b8PYpvBPQtpbKFu7MZe2p9ODVfmUuxaa80niOvXPgK5ADvKmScgkfAoI5FCT_CLPvj-/s400/photo-MBouchetcrop(1).jpg" title="Photo de Morgan Bouchet, Orange " width="400" /></a></div>
<h2>
<span lang="EN-US" style="font-size: small;"> </span></h2>
<h2>
<span lang="EN-US" style="font-size: large;">Interview with Morgan
Bouchet, Orange </span></h2>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Excerpts:</span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"> <b><span lang="EN-US">1. What differentiates Alt-Minds from other Transmedia
projects? </span></b></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span>
<span lang="EN-US" style="font-size: small; line-height: 115%;">Most of the Transmedia projects which exist in France
and in Europe are series, web documentaries, but rarely games. Alt Minds is a
game that gets closer to the world of web series (4 hours of videos and web
series) and this is why Alt Minds is
different. We know that the playful aspect has an important role to play in a
multiplatform project as we have seen in previous projects (Fanfan 2, Detective
Avenue and The Prodigies). Today we wish to complete the cycle <a href="http://www.blogger.com/blogger.g?blogID=8932203422322210878" name="_GoBack"></a>with a new kind
of Game.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiizq4Hf3y5Y6ZfhUskiTZPDeK5biphzfEAjrulBaAKvuqyH4kTsj1gMAAm1FIc0xOdkIUv8ULxUFe1EJhmTtZibiydRs7KaAra7M3lJR2U_dx3yhM0Udg2ef6ulr4Tqfo80Ro2Q3sODqhyphenhyphen/s1600/alt-minds3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiizq4Hf3y5Y6ZfhUskiTZPDeK5biphzfEAjrulBaAKvuqyH4kTsj1gMAAm1FIc0xOdkIUv8ULxUFe1EJhmTtZibiydRs7KaAra7M3lJR2U_dx3yhM0Udg2ef6ulr4Tqfo80Ro2Q3sODqhyphenhyphen/s1600/alt-minds3.jpg" /></a><b><span lang="EN-US" style="line-height: 115%;">2. What platforms do you use? </span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Alt-Minds uses many supports. It
goes from smartmobiles, tablets, to PC
and Mac. Depending on various moments of the game the tablet, the PC or the
mobile will be more or less used . However, the tablet is at the heart of
Alt-Minds. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Regarding the video content, we use a platform which is close to that of
Orange: Dailymotion. It allows us on the
one hand to address various countries
who are involved in the project (all of Europe) and on the other hand to lean
on its technical structure.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span>
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">3. What is your business model?</span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">We use mainly the game economics and advertising. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">The first economic strategy: game economics. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">The game lasts 10 weeks. The complete season costs less than 20 euros. The first chapter which
lasts 15 days is free and then the access to the next ones is charged between 2
and 3 euros by chapter. The cost is therefore affordable.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;"> Moreover, players can access additional
paying premiums.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">The second economic strategy is advertising on the Webseries videos that
accompany the game on Dailymotion with the same weekly frequency of 10 weeks. It
is free for the audience.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">4. You have produced this project with Lexis Numérique. How did you
share the responsibilities ? </span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">We went into coproduction with Lexis Numérique whose main activity is
the game’s creation. Lexis is in charge of the executive coproduction
(scenario, game design, production of content).</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">And Orange is more of a
technological partner. We brought in technology and our expertise in
transmedia, the topic that we‘ve been considering since 2009.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">5. Orange sponsors The Transmédia
Lab and makes a commitment to the creation of the transmedia projects. You
manage the Transmedia and SocialMedia team. What is the ambition of Orange in
the field of transmedia and precisely: what is your commitment to the creation
of multiplatform projects? </span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Our short-term goal is to test, to learn and to understand through
experiments with Orange technology and solutions through our project tests (API
of Player, Geolocalisation, SMS, solutions for Social TV), longer down the line
we will study the possibility of industrializing these tools bound for the
creators, TV networks, media...</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Concerning our commitment to the multiplatform projects, the Orange
Content Management also accompanies the creation of innovative formats through
two funds: the SACD and the Beaumarchais organization which allows to reward
about ten projects a year.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2J0Oi9AY2U9fU5P7e2H89ulnHsEawmnvKJU76uSRygCEvMmR3SUPWmcxe7RGPPiuTVcrIgCpiuKD-Jg-Vz-2YKkIt3wnOjamLnZw7yr7D-UN28iuDX8GtyaxVoOMLiMR3a8X_uiYYyIFR/s1600/alt-minds.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2J0Oi9AY2U9fU5P7e2H89ulnHsEawmnvKJU76uSRygCEvMmR3SUPWmcxe7RGPPiuTVcrIgCpiuKD-Jg-Vz-2YKkIt3wnOjamLnZw7yr7D-UN28iuDX8GtyaxVoOMLiMR3a8X_uiYYyIFR/s1600/alt-minds.jpg" /></a></span></div>
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">6. Let's now talk about the user’s point of view. Could you describe in
a few words the different stages of this search which began at The University
of Belgrade during the mysterious disappearance of scientists?</span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">As a user, starting in mid October I saw some very weird but funny videos air in my network of friends. These
allowed me to obtain information about the missing researchers and to recruit
players (it is an Alt-Minds project which begins at the interactive level). </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">At the beginning of November, I discovered another level of information:
find 5 missing researchers. The Foundation which finances their research on
paranormal subjects decided to hire a team of
investigators to track them down. The Internet users were brought
in to help the foundation. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">I could also be brought to ask my close friends to accompany me in this
adventure. The investigation will have a week to week frequency. I will get the
clues which will allow me to advance to the next step at the end of the week.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">7. Today there are 2 active protagonists on Facebook: a photographer
named Peter Edgarson, who is in Paris at the moment and Laurence Spencer who
announced the search for her friend Sofia Milleva. Where can I find other
information about the investigation? Is there a dedicated blog or other
profiles on Facebook? </span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">I do not want to give away everything, but there are various entrances
that have already been set up in order to enter the Alt-Minds universe. Forums
are being created. There are communities which have already seized the game.
All the information on the characters and the various elements of the
investigation will be revealed during the course of the game. But already
today, we can begin to find some of the clues by tracking Alt-Minds play on our
PC as well as certain people’s Facebook
pages.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">8. If I imagine myself as a casual gamer, much of a web series fan; how
can I participate in the Alt-Minds adventures ?</span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">If I am a casual gamer, as I am,
I can track a game either with the same frequency as the other players,
or recorded, every week, by using the application on the tablet. This
application is developed like new fluids on Facebook and allows me to track the
news of the week in a fast way, by unwinding days. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Since I’m a bit lazy and I don't
have that much time to search for the clues daily, some options will
help me to accelerate certain missions and thanks to this to follow and to move
forward with the same frequency as the others but spending less time. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Additionally, I have the video dimension, which is much more casual and
which, this way, can allow me to understand the progress of the game weekly
without forcing to play 1 hour per day. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">There will also be casual games on mobiles and on Facebook that have
easy access for entering the Alt-Minds universe. </span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG_hCwJdR8LIo0zirWRSYCJhexgB6igM211i9W4OSgBbaTjMn4SFrYooDpE2YjMgfq9bjok8RigwMG_ruSytghxlgQYkCUhT2T-bI5yjeuLe1ZNoP_eZ5u1KwiF39CuXq4C5XD4cREu94P/s1600/alt-minds+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG_hCwJdR8LIo0zirWRSYCJhexgB6igM211i9W4OSgBbaTjMn4SFrYooDpE2YjMgfq9bjok8RigwMG_ruSytghxlgQYkCUhT2T-bI5yjeuLe1ZNoP_eZ5u1KwiF39CuXq4C5XD4cREu94P/s1600/alt-minds+2.jpg" /></a></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">9. If I am an avid fan, what do you have in store for me ? </span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Eric Viennot, the author of the game, attached a lot of importance to
giving meaning to the game and going all the way for avid players. He has
embellished the Alt-Minds universe in such a way in order to satisfy the most
dedicated players.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">10. The web fiction is available in four languages (French, English,
German and Spanish). How can the players living abroad participate in Alt-Minds?</span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Each task was thought out in a way to be accessible from any one of the
European countries, as much in terms language and in terms of enigmas. However,
Alt-Minds is available only in Europe.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">11. Are you planning on launching Alt-Minds in America? </span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">We hope to do so in 2013. We’re waiting to see the outcome in Europe,
and if it is a success, we can export it to
the rest of the world.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">12. Can players from abroad access your site www. Alt-Minds.com? </span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">Completely. There will be a localized site of </span><span lang="EN-US" style="font-size: small; line-height: 115%;"><span lang="EN-US" style="line-height: 115%;"><a href="http://www.alt-minds.com/">www.alt-minds.com</a> </span>in
various European countries. We have also planned some enigma abroad which will
require geo-localization.</span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span lang="EN-US" style="line-height: 115%;">13. How do you feel just one month before the launch of the project ?</span></b></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">I’m feeling very good about it.
We are at the final stages of finishing the project. We are in contact
with media and bloggers who are very interested in this kind of game. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-size: small; line-height: 115%;">It's interesting to see a real craze for the project because it is a new
kind of the game inspired by In Memoriam. In terms of creativity, we flirt with
the playground of people who create editorial content and individual series in
video. It is interesting to see that the transmedia is a combination of game
and technology with the world of fiction.</span><br />
<span style="font-size: small;"><br /></span>
<span lang="EN-US" style="font-size: small; line-height: 115%;">Realised by Urszula Gleisner Translated by <a href="http://www.rebecca-b-levin.com/" target="_blank">Rebecca Levin</a> </span></div>
Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-47938369315360446492012-06-14T02:43:00.000+02:002012-12-08T02:43:58.650+01:00Interview from Transmedia Next in London<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://vimeo.com/50312705" target="_blank"><img alt="Transmedia Next London" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuPGdx3widI1ERE2xAMN5uco1MV_ZAGg7rGUh3BT1DPxTX1NT0CisRFfym50ulo1apmyu5cdriHdHR0j4e7nbjl1LoroufeJlp6lGFAGujcGXa3XXavgwU4vuiFKPxNqY3ohsuZMWXkpfT/s1600/FireShot+Screen+Capture+%23673+-+'Urszula+Gleisner,+Transmedia+Next+Alumni+2012+on+Vimeo'+-+vimeo_com_50312705.png" height="196" style="margin-left: auto; margin-right: auto;" title="photo de Urszula Gleisner, London 2012" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://vimeo.com/50312705" target="_blank"><br /></a></td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-88827049227456246132012-06-13T00:29:00.001+02:002012-06-13T00:29:26.966+02:00Do you "Transmedia"?<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">This month I'd like to introduce you to a new Transmedia
concept.</span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">It's a new "hot" topic in media and
some of you probably<span> </span>already use it
without realizing it. </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgrccOeH775hq0NK3pu4DP8VWIUjKnbiToe9yEyu5UXM8G0uA295pqW25f85bhbl6jrQD7VL3dHQ5B1eM13rtX4ORZl4iGCepo9z3vdCGC5SXnxQDM4iUkfKuXWYm3UaIcSez_TPHfJtQ4/s1600/IMGP5001.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Henry Jenkins, pioneer of transmedia" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgrccOeH775hq0NK3pu4DP8VWIUjKnbiToe9yEyu5UXM8G0uA295pqW25f85bhbl6jrQD7VL3dHQ5B1eM13rtX4ORZl4iGCepo9z3vdCGC5SXnxQDM4iUkfKuXWYm3UaIcSez_TPHfJtQ4/s200/IMGP5001.JPG" title="photo de Henry Jenkins, Paris" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Henry Jenkins in Paris, May 25th 2012</td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><b><span lang="EN-US">Henry Jenkins</span></b><span lang="EN-US">, the pioneer of Transmedia, <span> </span>during his conference in Paris on May<span> </span>25th 2012 introduced the following definition:<br />
<b>"Transmedia storytelling represents a process where integral elements of a
fiction get dispersed systematically across multiple delivery channels for the
purpose of creating a unified and coordinated entertainment experience.
Ideally, each medium makes it own unique contribution to the unfolding of the
story".</b></span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><b><span lang="EN-US">Anita Ondine</span></b><span lang="EN-US">, transmedia expert specified the elements of
Transmedia:</span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<b><span style="font-size: small;"><span lang="EN-US">" Stories that transcend media,<span> </span>Using a variety of story forms, <span> </span>Across multiple media platforms <span> </span>Within a unified storyworld. They Encourages
audience participation, <span> </span>A social
experience , Embedded game mechanics and are Designed for multiple
levels of engagement". </span></span></b></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">According
to <b>Lance Weiler</b>, transmedia can be used to: <span> </span><b>tell stories, develop concepts, rehearse with
actors, build audiences, market and promote, develop new revenues streams. </b><br />
<br />
</span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">Below I
resume an extraordinary Transmedia course : Transmedia Next London (London,
14th -16th May 2012). </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US"><br />
</span><span style="font-size: large;"><b><span lang="EN-US" style="line-height: 115%;">"Transmedia Next London 2012"</span></b></span><span lang="EN-US"><span style="font-size: large;"><br /></span>
<br />
<a href="http://transmedianext.com/" target="_blank">Transmedia Next London 2012</a> is a course that I took
In London between May 14th and 16th. </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US"><span> </span>I must admit that it's the best class that I've
taken so far.</span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US"></span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US"><br />
Actually, I feel like Neo in "Matrix", when he was disconnected by
the "rebels" and he woke up in a new "real" world. The
difference is that I'm rather "connected" <span> </span>to a new reality. My brain is making
connections on different levels and ... It's just great. Simply, "This is
it!".<br />
<br />
Transmedia training regrouped media specialist from different European
countries and with different backgrounds.<br />
We were shut inside a building for 3 days and had no choice but to completely
immerse ourselves in transmedia. What a great idea! A big head's up to the Transmedia
Next team! <br />
And by the way, upon our arrival we received email indicating that one of the
participants was missing. Very strange...<br />
But it was only the beginning of an incredible story...I'llget back to this
later on. </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">We had the lectures with transmedia experts who taught us how to construct a
transmedia project from A to Z.</span></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFSym9Qhr_9UcHKVv1QH42NPBk_K41ZpLVwDknQEn3cXk7aUd9ujR1qWucCW7BRFHZ_jzMBWePKcGvXLJSzpwlh0r-WfjVGZ833-s8SBa_qgSldh1gFkDU2TivSa3j9z45fx15rnq7Ylkw/s1600/IMGP4809.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo de specialists de transmedia" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFSym9Qhr_9UcHKVv1QH42NPBk_K41ZpLVwDknQEn3cXk7aUd9ujR1qWucCW7BRFHZ_jzMBWePKcGvXLJSzpwlh0r-WfjVGZ833-s8SBa_qgSldh1gFkDU2TivSa3j9z45fx15rnq7Ylkw/s200/IMGP4809.JPG" title="photo de J Marshall, I von Staden, L Weiler" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">J Marshall, I von Staden, L Weiler</td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US"><br />
<b><a href="http://www.anitaondine.com/" target="_blank">Anita Ondine</a>,</b> filmmaker and transmedia</span><a href="http://en.wikipedia.org/wiki/Transmedia_storytelling" style="color: black; font-family: "Trebuchet MS",sans-serif;" title="Transmedia storytelling"><span lang="EN-US"></span></a><span><span style="color: black; font-family: "Trebuchet MS",sans-serif;"> </span><span lang="EN-US"><span style="color: black; font-family: "Trebuchet MS",sans-serif;">storyteller</span><br />
<b><a href="http://www.projectscope.de/index.php?language=en&navi=7%20" target="_blank">Inga von Staden</a></b>,<span style="color: black;"> media expert, innovation mediator, dialogue facilitator and coach </span></span></span><a href="http://www.projectscope.de/index.php?language=en&navi=3&subnavi=1" style="color: black;"><span lang="EN-US"></span></a><a href="http://www.projectscope.de/index.php?language=de&navi=6" style="color: black;" target="_blank"><span lang="EN-US"></span></a><span lang="EN-US"></span></span><br /><span style="font-size: small;"><span lang="EN-US">
<b><a href="http://lanceweiler.com/" target="_blank">Lance Weiler</a> </b>transmedia <span></span><span class="st">story
architect, </span></span><span lang="EN-US" style="line-height: 115%;">writer / director of film, TV and games</span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">
<a href="http://www.slipstream.tv/jonathanmarshall.html%20" target="_blank"><b>Jonathan Marshall</b> </a>, <span></span>leading technical strategist in the
field of interactive TV<br />
</span></span><br /><span style="font-size: small;"><span lang="EN-US"></span><span lang="EN-US"> </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">They
encouraged us to dare to do things, to share and to have fun. </span></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">Here are
some crucial questions that you have to ask yourself before starting a project:
</span></span></div>
<ol start="1" style="font-family: "Trebuchet MS",sans-serif; margin-top: 0cm;" type="1">
<li class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"> </span><span lang="EN-US" style="color: black; line-height: 115%;"> </span><span lang="EN-US">What is the story about?</span></span></li>
<li class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"><span> </span>What does the story mean to you?</span></span></li>
<li class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"><span> </span>Why does the story need to be told?</span></span></li>
<li class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"><span> </span>Where is the story best told? </span></span></li>
</ol>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">Afterwards,
<span> </span>we were divided into 3 teams with the
goal to construct a transmedia , social project, with connection to our group's
name. I was in a <b>"Hope"</b><span> </span>group
(I miss you guys).<span> </span> </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">Thus, as soon as we
learned the theoretical part, we implemented it in practice. </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">Each team
had a coordinator, the experienced transmedia producer.<span> <a href="http://www.blogger.com/goog_1047374252"> </a></span><a href="http://i-docs.org/the-team/nina-simoes/%20" target="_blank">Nina Simoes</a> , <span>B</span><span class="st">razilian interactive documentary maker, researcher, story architect, </span>was
our angel.<span> </span></span></span></div>
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<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia5O5zDO56ady-2mMaC4JvM2yy0AzdfoBlhP7PIe0mM8uPQlxfG-BheUvT4IQ9dKn0JEApSo5KieuRDLnL-d5LWYFj3IeG-P3o8xXR-68BRzSKyxSLg_pAuSWIutNp-EtPiZMYDI96aZtP/s1600/IMGP4816.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="transmédia specialiste" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia5O5zDO56ady-2mMaC4JvM2yy0AzdfoBlhP7PIe0mM8uPQlxfG-BheUvT4IQ9dKn0JEApSo5KieuRDLnL-d5LWYFj3IeG-P3o8xXR-68BRzSKyxSLg_pAuSWIutNp-EtPiZMYDI96aZtP/s200/IMGP4816.JPG" title="photo de Anita Ondine" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Anita Ondine</td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US"><span></span>The experts: Anita, Inga,
Lance, Jonathan were always nearby, ready to helped us at any stage of the
project. </span></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">The third day, we had to present the pitch in front of a group of professionals
that came to judge it.<span> </span></span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">I
greatly<span> </span>appreciated working on the team
where everyone had a crucial role to play and where each<span> </span>opinion was respected.<span> </span>The brainstorming session was very creative:
plenty of ideas. </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">We <span> </span>also went through some tough moments. But we
managed to overcome them and to present the project of <b>"Olympics of Hope"
</b>. </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal;">
<span style="font-size: small;"><span lang="EN-US">Our <b>pitch</b>: "All over the world the
building that have been used for the Olympics have been left empty.<span> </span>Millions of pounds of public money
wasted.<span> </span>The communities around them left
empty.<span> </span></span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; line-height: normal;">
<span style="font-size: small;"><span lang="EN-US">We want to create the Olympics of Hope - an
opportunity for London to own one of the stadiums from the 2012 Olympics."</span></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjodR6veObjQUOgtE30dgtMf1mlPEzH0rF9RjXdv_btfOcP4mcv14eQwPusVJHEeDOjTuNchg2o_Kua9usH-lkJKgPp6jSwAEY1vzPi93JEEdTG9GieWYi6c9aC61tXTgdWSGerzLAYWf-u/s1600/IMGP4810.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjodR6veObjQUOgtE30dgtMf1mlPEzH0rF9RjXdv_btfOcP4mcv14eQwPusVJHEeDOjTuNchg2o_Kua9usH-lkJKgPp6jSwAEY1vzPi93JEEdTG9GieWYi6c9aC61tXTgdWSGerzLAYWf-u/s200/IMGP4810.JPG" title="photo de message à resoudre " width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Clues to solve...</td></tr>
</tbody></table>
<span style="font-family: "Trebuchet MS",sans-serif; font-size: small;"><span lang="EN-US">As we live
in a connected world, during these 3 days we were receiving the Facebook
messages, Twitters and the maps with the clues to solve<span> </span>in order to help rescue the missing
participant, apparently <span> </span>kidnapped by "Topal".<span> </span> </span></span><br />
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">Additionally, we had to pay attention to a
mysterious security man with black glasses that observed us and had a
misleading behavior. </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4e_Dfc2CEe3o6rqWDRPaSr3wikk8BR17CeiD7RxdXw-U1wgWI9_8R9IjA_tOn1FDH_tLnO6yjE9UaulFXPhrOD2umUppdnZ81rdeddg3_AS2Ji6x6K5U2Sl4O2lp6rsioZQfkz9WsjLBD/s1600/IMGP4849.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Transmedia Next London 2012" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4e_Dfc2CEe3o6rqWDRPaSr3wikk8BR17CeiD7RxdXw-U1wgWI9_8R9IjA_tOn1FDH_tLnO6yjE9UaulFXPhrOD2umUppdnZ81rdeddg3_AS2Ji6x6K5U2Sl4O2lp6rsioZQfkz9WsjLBD/s200/IMGP4849.JPG" title="photo de étrange security guy " width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mysterious security man</td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">To sum it
up:<span> </span><b>intense and unforgettable moments. </b></span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US">The Transmedia
concept is proof that we can work with experts from different fields and form teams
where creativity is flowing and ideas are exchanged. It Is also proof that we
can work with passion, with enthusiastic people and bring to life projects
that make the world a better place.</span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US"> </span></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><span lang="EN-US"><b>So why not start doing Transmedia today? </b></span></span></div>Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-35949884015650941792012-05-10T01:30:00.000+02:002012-05-11T14:08:21.918+02:00Hit in France and the most commented show in the world : "BREF"<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.canalplus.fr/c-divertissement/pid3848-c-bref.html" target="_blank"><img alt="" border="0" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk0L-30mahM4y7SiDFYfLPMO2mwROt9UdU7KeBHt37P6W2lr0EAasqllXv6SYkMDXOuRZH6BKxhyphenhyphencSodm6JWWp5hrgaG4J3XRsXuzFcP_L-s7bZ_h6Kkcv7AkVPCBSLadtCHphi5YgBpPB/s640/bref+canal+plus.jpg" title="photo de web site de BREF" width="640" /></a></div>
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<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">One of the
most commented series in the world, transmedia French comedy
<b><a href="http://www.canalplus.fr/c-divertissement/pid3848-c-bref.html" target="_blank">"Bref"</a></b> is a great hit in
France and abroad. During this<a href="http://www.mipworld.com/en/miptv/" target="_blank"> MIPTV</a>,
<a href="http://www.thewit.com/" target="_blank">The Wit</a> classified it among the first 3
most popular shows in a world. In France it's a real success story, an event
that never happened before. </span></div>
<br />
<br />
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">Only after
3 weeks of broadcasting on <a href="http://www.canalplus.fr/" target="_blank"><b>Canal+</b></a>, Pay TV Channel, and on the social
media, it had already 600 000 fans on
Facebook. Today, there are about 2,5 mln fans. </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">The pitch
of this show is what life is all about : <b>first we were born, in the end we die</b>.
<b>Between the two, things happen</b>. <b>Bref, it's the story of a guy in between the
two. </b></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">It's a
short comedy - each episode lasts about
2 minutes- that shows real life of a normal guy in his thirties. Boasting a great sense of humor, funny
actions, a swift narration mainly via
voice over and post-production effects that "cut" the plot make it a
hit.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1B5AVjm12ZeaI9F8Dz4M-0bk_gecHQgTd9UWjpkpVN8SF_ZLmjR0Q-q7GuD0hT4W10aaNF-4V0WU9KpaTagdflPQxWGLd1h9tsZYotOTME0qvltPVWsCSv09SATRIFfvKfHjSgf0CZVSN/s1600/FB+Bref.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1B5AVjm12ZeaI9F8Dz4M-0bk_gecHQgTd9UWjpkpVN8SF_ZLmjR0Q-q7GuD0hT4W10aaNF-4V0WU9KpaTagdflPQxWGLd1h9tsZYotOTME0qvltPVWsCSv09SATRIFfvKfHjSgf0CZVSN/s400/FB+Bref.jpg" title="photo de page Facebook de BREF" width="206" /></a></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US"></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">Two
authors: <b><a href="http://www.kyan.fr/" target="_blank">Kyan Khojandi</a> </b>and <a href="http://fr.wikipedia.org/wiki/Bref_%28s%C3%A9rie_t%C3%A9l%C3%A9vis%C3%A9e%29" target="_blank"><b>Bruno Muschio</b></a>
didn't predict that they would create an outbreaking event. Thay
just came up with a good idea.
Canal+, which invested in the
original series, gave them a chance and they put all their hearts into it.
<b>Harry Tordjman</b> from <a href="http://www.myboxprod.com/" target="_blank"><b>My Box Productions</b></a>,
produced it. </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">It's a
quality series. 6 days are needed to produce 1 episode: 2 days for writing the screenplay,
1 day for the shooting - approximately 4 hours of shooting for 2 minutes- and 3
to 4 days of post-production, ie coding, special effects, VO, calibrating,
etc. </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">Today,
there are 64 episodes and it's a second
running. </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">In march 2012, DVD with the first 40 shows was on the market.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US"><br /> </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">Of course
guest stars appeared in "Bref", but in an original way: almost 20 of
them are combined in one episode "Bref, there are people who get on my nerves” and the main character
talks to them without knowing that they are famous. </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US"> The first
episodes were broadcast in September 2011 on Canal+ and almost simultaneously
on Facebook and Twitter. The authors negotiated with Canal+ that every episode could
be accessible freely on website for a long period of time, not only for 7 days,
as it's a common habit in France (after it's a VOD). </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">Moreover, on April 30
2012, Canal+ included "Bref" in its widgets on IPhone Canalplus and on IPad CanalTouch. </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgObKdh_8qAuRq0g7gcwiOq4CGlnQIz3JV-hKoJ-nI6KmMLHh3RLU0R_c-K1I6-Psh6ndP0BG4fZyGPSbRXu0cIxQ6Rberd21eKj_rLbrbG2i8rfAuhxAjO0O6alIqAKVKmzUwIjDXcUJKQ/s1600/bref+twitter.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgObKdh_8qAuRq0g7gcwiOq4CGlnQIz3JV-hKoJ-nI6KmMLHh3RLU0R_c-K1I6-Psh6ndP0BG4fZyGPSbRXu0cIxQ6Rberd21eKj_rLbrbG2i8rfAuhxAjO0O6alIqAKVKmzUwIjDXcUJKQ/s320/bref+twitter.jpg" title="photo de la page twitterde BREF" width="320" /></a></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">The account
on social media is managed directly by the authors, not by Canal+. Page Twitter
<a href="https://twitter.com/#%21/brefserie" target="_blank">@brefserie</a> is hold by <a href="https://twitter.com/#%21/Navavo" target="_blank">@navavo</a> and <a href="https://twitter.com/#%21/kyank" target="_blank">@kyank</a>.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">Kyan
Khojandi and Bruno Muschio are young,
"connected" authors from generation Y, who surf on internet, watch
videos on Youtube, zap them rapidly. They created this comedy for a TV channel, but in a way that it is perfectly
fitting for the web. </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US">Well, I'm
definitively a fan, what about you?</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.canalplus.fr/c-divertissement/pid3848-c-bref.html" target="_blank"><img alt="liens vers le vod de bref sur Canal +" border="0" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-dQXvWRo1CHGvaEKc_OYlh3y5wVgcT-MBN1QSL7FHxNZNAZfSaP8k-qahZNUtpgFOwDSHsx3JVSODo_CKSSrSvTndE-1TCz4D6ewDsPbwZMVwIIDmNj5PU_1JuQ80xHpilnI2Pw__g8BY/s400/bref+video.jpg" title="photo d'héro de la série Bref" width="400" /></a></div>
</div>Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-54473938358130614932012-05-10T00:52:00.000+02:002012-05-11T14:00:36.550+02:00The best TV series in Poland, "a mix of Mother Theresa and Spiderman"<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.tvp.pl/vod/seriale/obyczajowe/gleboka-woda/wideo/odc1/4697454" target="_blank"><img alt="photo of main characters of Polish TV Show " border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho86OUufEC-x5O-27mDDyRUmdQCUnk81DzD9NzsMZkVYNFo54COMFHCmqQqE0Wtv8uOhImCrO_YK78E1hzVp15bdfVWtQ_BUy84KZdOB9kL3iA41vhTjLOSV5vbR3NOmsm3qGV3NBfjyO4/s320/into+deep+water.jpg" title="photo of TV Show "Into deep water"" width="320" /> link vers VOD de "Into deep water"</a></div>
<br />
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<b><span lang="EN-US" style="color: black;"></span></b></div>
<h4 class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<b>As I'm proud of my roots, I'd like to present a
particularly interesting Polish TV series <a href="http://www.tvp.pl/vod/seriale/obyczajowe/gleboka-woda/wideo/odc1/4697454" target="_blank"><span lang="EN-US" style="color: black;">”Into Deep Water”</span></a>, awarded</b><b> </b><b><span lang="EN-US" style="color: black;">with the</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: black;"> Gold Plaques</span></b><b> in
the Festival <a href="http://www.blogger.com/goog_1517762141">"</a></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: black;"><a href="http://www.cinemachicago.org/" target="_blank">The Hugo TV Awards"</a>
in Chicago</span></b><b>, nominated in </b><b><a href="http://www.tvfestival.com/" target="_blank">Monte-Carlo TV Festival</a>, and coproduced by Polish public television: <a href="http://dystrybucja.tvp.pl/en/o-tvp" target="_blank">TVP</a>. </b></h4>
<h4 class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<b> </b>This format was
presented by TVP during <a href="http://www.mipworld.com/miptv/" target="_blank">MIPTV i</a>n Cannes.</h4>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<b>"</b><span lang="EN-US" style="color: black;"><b>Into
Deep Water”</b> directed by Magdalena Lazarkiewicz, is a story of<b style="mso-bidi-font-weight: normal;"> </b>enthusiastic and idealist social
workers that face the toughest social problems of our society. </span></div>
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<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEincXdyTTRRt8EJ5lcus1nPXjliFpaHySBLuupYbGPtVQAliJn97qXZoN-iVkprUPQkx6QDsE15mL4AmT6RqTBoN1Yl3ikPcN26Fg3FWp3A6oC7aJGkV5uNcNHux7HU8l6iZcOWUkFbg9OS/s1600/wiktor2.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo of Wiktor Okulicki (Marcin Dorociński)" border="0" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEincXdyTTRRt8EJ5lcus1nPXjliFpaHySBLuupYbGPtVQAliJn97qXZoN-iVkprUPQkx6QDsE15mL4AmT6RqTBoN1Yl3ikPcN26Fg3FWp3A6oC7aJGkV5uNcNHux7HU8l6iZcOWUkFbg9OS/s200/wiktor2.jpg" title="photo of Wiktor Okulicki (Marcin Dorociński)" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span lang="EN-US" style="color: black;">Wiktor Okulicki
(Marcin Dorociński)</span> </td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">
<span lang="EN-US" style="color: black;">The central character is Wiktor Okulicki
(Marcin Dorociński), a freshly nominated director of the center. He is a man
with a complicated past, that uses sometimes non - conventional
methods in his work. </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">
<span lang="EN-US" style="color: black;">A man of action, not
of words.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">
<span lang="EN-US" style="color: black;"> Each
episode focuses on a different social problem and on characters struggling for
help.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US" style="color: black;"> There are 13 episodes of 45 minutes each that were broadcast on
channel 2 of TVP.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8zmL0u5WKqzkwNcA_x7WJzlJPLZktmC1ROnYCtprVVtOQjnVOzXxUGgL_QL33PtHxYeYjZqevWtbi4REp_EiKbkByfwjvFGCYH0R4C0MbWE6uX-ZdAkEBbD-6i69ionO2fosC0BYEbYyd/s1600/FB+into+deep+water.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8zmL0u5WKqzkwNcA_x7WJzlJPLZktmC1ROnYCtprVVtOQjnVOzXxUGgL_QL33PtHxYeYjZqevWtbi4REp_EiKbkByfwjvFGCYH0R4C0MbWE6uX-ZdAkEBbD-6i69ionO2fosC0BYEbYyd/s200/FB+into+deep+water.jpg" title="Facebook page of "Into Deep Water"" width="158" /></a><span lang="EN-US" style="color: black;">Moreover, it's a crossplatform project, that has its
web site and Facebook page. </span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US" style="color: black;">”Into Deep Water” created a lot of buzz in Poland
and abroad. Thanks to this show, many discussions revolving social issues started
to rise and possible solutions that the society could offer arose. </span><br />
<br />
<span lang="EN-US" style="color: black;"><b> </b></span><span lang="EN-US" style="color: black;"><b>The role of social worker seen as "a mix of Mother Theresa and
Spiderman" came to the fore. <br /></b></span><br />
</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.tvp.pl/vod/seriale/obyczajowe/gleboka-woda/wideo/odc1/4697454" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="liens vers le vidéo de 1 pisode" border="0" height="277" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCJfRWYboytP8gInSr6pf9PrzY5pJLroK6n-jud4fEWZvIQ5Y6-RKtZMvIrp0JoKPzM3227k8VD_tfTeXL9CkJ-nZYtUjbCw2cytuBLiDGsORYmynjb7_-ZAsv4B5sKPThX0zb2mINWlE9/s400/video+into+deep+water.jpg" title="photo de Wiktor Okulicki, protagoniste de "Into Deep Water"" width="400" /></a></div>
<br /><span lang="EN-US" style="color: black;"><b></b></span><br />
</div>
<span lang="EN-US" style="color: black; font-family: "Trebuchet MS",sans-serif; font-size: 11pt; line-height: 115%;"> </span>Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-83773752114009815932012-05-09T23:30:00.000+02:002012-05-10T02:04:29.838+02:00Practical cases of digital signage in transport: Barcelona, Paris and Warsaw.<br />
<br />
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US" style="font-size: small;">Digital
signage like posters, interactive posters
and tv channels in transport have become an integrated part of our lives. </span></div>
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<span style="font-size: small;"><br /></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; font-family: "Trebuchet MS",sans-serif; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm2tTxSDmqxARlPXEbunsNBJyDfTYixNInD8BOVFd1UCORcbJVuyUmiJK82hYc-TG7AVx5YWGaUlwyxWUaWvobBS30kUCY7z5vABNCeIEIFTuQPxlTvS6yUfZQyAmNJz1j857gFnQ8Y0pZ/s1600/IMGP4173.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm2tTxSDmqxARlPXEbunsNBJyDfTYixNInD8BOVFd1UCORcbJVuyUmiJK82hYc-TG7AVx5YWGaUlwyxWUaWvobBS30kUCY7z5vABNCeIEIFTuQPxlTvS6yUfZQyAmNJz1j857gFnQ8Y0pZ/s200/IMGP4173.JPG" title="photo of TV in the bus in Barcelona" width="200" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">TV in buses in Barcelona</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US" style="font-size: small;">Mini TV
channels placed especially in metros, buses are very helpful to kill time when
going to work, to keep inform about news, cultural events, cinema, and
entertain us when we going back home after a long day’s work. It's also an
efficient means of advertising.</span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US" style="font-size: small;">I get used
to watching them when I'm travelling abroad. In Warsaw, Poland, I watch news in
buses and in undergrounds. In Barcelona, Spain, screens welcome me in the
bus I take from the airport to the city
center. So I have quick outlook at what's going on while I'm staying
there.</span></div>
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<span lang="EN-US" style="font-size: small;"> </span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; font-family: "Trebuchet MS",sans-serif; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWRV9Ur0RNksVRgbg_zxzerKtdfeskyOShxe2K5H_4tirebWzUt06Y6SlSyb6PRFX8At9XTyPK2BICpfX2Iczzoj75LrV7IPIGm9JfoVfoeykB4bftdh5sFxYeJhaEqi3j-1KbunF0p3t6/s1600/IMGP4594.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWRV9Ur0RNksVRgbg_zxzerKtdfeskyOShxe2K5H_4tirebWzUt06Y6SlSyb6PRFX8At9XTyPK2BICpfX2Iczzoj75LrV7IPIGm9JfoVfoeykB4bftdh5sFxYeJhaEqi3j-1KbunF0p3t6/s200/IMGP4594.JPG" title="MouTV screen in Barcelona subway" width="200" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">MouTV screen in Barcelona</span></td></tr>
</tbody></table>
<div style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US" style="font-size: small; font-weight: normal;">Moreover, In Barcelona
there are also screens in the underground stations, between railways and in
trains. JCDecaux launched MouTV in
Barcelona and signed a partnership with</span><span style="font-size: small;"><a href="http://www.blogger.com/goog_1517762301" target="_blank"><span lang="EN-US">Transportes Metropolitanos de Barcelona</span></a></span><span lang="EN-US" style="font-size: small;"><a href="http://www.tmb.cat/ca/home" target="_blank"> </a>(TMB). </span><span lang="EN-US" style="font-size: small; font-weight: normal;">Today the network has 19 inch screens inside 48
buses, large format projection screens on the platforms of 31 underground
stations and 126 screens of 32 and 42 inches on platforms at other stations. </span></div>
<div style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US" style="font-size: small; font-weight: normal;">To learn more, click <a href="http://en.ooh-tv.com/2011/10/03/spain-jcdecaux-launches-moutv-in-barcelonas-bus-and-underground-system/" target="_blank">here</a>. </span></div>
<div style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><br /></span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US" style="font-size: small;">In Paris,
France, digital signage is not as
developed as in other European cities.
Only a few months ago Samsung screens with ads started to appear in the
underground. There are no tv channels in
trains, nor in buses. I wonder why is France an exception. </span></div>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span style="font-size: small;"><br /></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; font-family: "Trebuchet MS",sans-serif; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-dLGpq3Bm4ZENlmruxgY2E2_U49cxtTVuht3RU7dFRK-uQjXIDSDy503bOckJbXlIG9P6A-EXz_eTZvI9fObL5LDqNJ7-SaovE7pzNxgQZnrNI46YQEWNSM5Rj5uX9awcnyqiL32lw1Mq/s1600/photo(1).jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo of Urszula Gleisner sit in Samsung " border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-dLGpq3Bm4ZENlmruxgY2E2_U49cxtTVuht3RU7dFRK-uQjXIDSDy503bOckJbXlIG9P6A-EXz_eTZvI9fObL5LDqNJ7-SaovE7pzNxgQZnrNI46YQEWNSM5Rj5uX9awcnyqiL32lw1Mq/s200/photo(1).jpg" title="photo of Samsung media space, airport in Paris" width="200" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">Samsung media space in airport, Paris</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: "Trebuchet MS",sans-serif;">
<span lang="EN-US" style="font-size: small;">However,
many efforts are made in airports where there is true high-tech strategy. For
example there is a Samsung media space where we can relax, listen to the music,
watch videos, connect our smartphones to
seats fitted with loudspeakers . Or even tables that can be used as a batteries
and where we can recharge our smartphones.
And in <a href="http://www.aeroportsdeparis.fr/ADP/en-GB/Passagers/services/services_for_your_comfort/relaxation/digital_corner.htm?wysistatpr=ads_moteur-synomia_gb" target="_blank">"Digital Corner"</a> we have access to interactive,
touchscreen table where we can play games while waiting for our plane .</span></div>Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-62309430202385790532012-04-12T01:42:00.000+02:002012-04-12T03:21:57.783+02:00Dossier MIPTV 2012<h3>
Articles:</h3>
<ul>
<li><a href="http://ugleisner.blogspot.fr/2012/04/miptv-2012-les-tendances.html" target="_blank">MipTv 2012 - Les tendances</a></li>
<li><a href="http://ugleisner.blogspot.fr/2012/04/projets-multiplateformes-gagnants.html" target="_blank">Projets multiplateformes gagnants</a></li>
<li><a href="http://ugleisner.blogspot.fr/2012/04/10-minutes-with-tom-bannister-ceo-of.html" target="_blank">10 minutes with Tom Bannister, CEO of SXM Media</a></li>
<li><a href="http://ugleisner.blogspot.fr/2012/04/meilleurs-series-sur-reseaux-sociaux.html" target="_blank">Meilleurs séries sur réseaux sociaux dans le monde</a></li>
<li><a href="http://ugleisner.blogspot.fr/2012/04/2-ecran-une-nouvelle-revolution-dans-le.html" target="_blank">2 écran - une nouvelle révolution dans le média? </a></li>
<li><a href="http://ugleisner.blogspot.fr/2012/04/endgame-interactive-vainqueur-de.html" target="_blank">Endgame Interactive - vainqueur de Digital Emmy Awards, catégorie fiction </a></li>
</ul>Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-91491617332548869712012-04-11T23:00:00.000+02:002012-04-12T03:26:21.656+02:00MIPTV 2012 - Les tendances<strong>Web séries, séries sur réseaux sociaux, séries sponsorisées par une marque et deuxième écran- ce sont les sujets qui pour moi étaient l'essence de ce MIPTV. </strong><br />
<br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj4lMfE793WiTCeZQ417eC_cSlP4UrGY8lKeS-4VHjBt_glDasGzAoXeomg5peElaU1r2h4sACchyWxAGdNglcY4VQ6n5rS2o7XbiK58PZhh7AedgKCOYTHyX6rnGfThjEhyN4Y0HVZgWZ/s1600/IMGP4052.JPG" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="la photo devant le palais à Cannes, MIPTV 2012" border="0" height="150" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj4lMfE793WiTCeZQ417eC_cSlP4UrGY8lKeS-4VHjBt_glDasGzAoXeomg5peElaU1r2h4sACchyWxAGdNglcY4VQ6n5rS2o7XbiK58PZhh7AedgKCOYTHyX6rnGfThjEhyN4Y0HVZgWZ/s200/IMGP4052.JPG" title="Welcome au MIPTV 2012" width="200" /></a>Twitter, Facebook, 3D- les sujets clés de l'année dernière sont bien intégrés dans le paysage audiovisuel. Aujourd'hui ces sont des réalisations concrètes, des projets multi-plateformes, des séries sur web et réseaux sociaux qui ont été mis en valeur pendant ce MIPTV. </div>
<br />
<h3 style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
Web Séries, séries sur réseaux sociaux</h3>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
Plusieurs conférences ont été organisées sur ces sujets. Vous pouvez en voir certaines sur le blog de miptv: <a href="http://blog.mipworld.com./" target="_blank">http://blog.mipworld.com./</a></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<br /></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
J'ai participé aux 2 conférences suivantes:</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<br /></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<strong>"Trouvez la bonne plateforme"</strong> qui met en lumière la série web Fact Checkers Unit réalisée par <strong><a href="http://www.s-x-m.com/" target="_blank">SXM Média</a></strong> en coopération avec Samsung, présentée par <strong><a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Speakers_sheet,Tom_BANNISTER,I118,Zoom-33ab0f009bb2b06bb0d03b05e9a28bcf.htm" target="_blank">Tom Bannister</a></strong>, CEO de SXM Media, US ainsi que la campagne de la promotion du centre commercial Westfield Statford City, présentée par <strong><a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Speakers_sheet,Jon_KING,I118,Zoom-601e640c85e4689aa921ff3d07ea8e35.htm" target="_blank">Jon King</a></strong>, Managing Director de <strong><a href="http://www.storyworldwide.com/" target="_blank">Story Worldwide</a></strong>, GB. </div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<br /></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
Dans la mesure où le projet de SXM Media m'intéressait particulièrement, j'ai réalisé une <strong>interview exclusive</strong> en anglais avec <strong>Tom Bannister</strong>, que vous pouvez lire dans ce dossier. </div>
<br />
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<strong>"Fresh TV: les meilleurs programmes TV sur les réseaux sociaux"</strong> qui montre les séries les plus tweetées, likées dans le monde, présentées par <strong><a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Speakers_sheet,Virginia_MOUSELER,I118,Zoom-c772488166e202eb917927831e2ba206.htm" target="_blank">Virginia Mouseler</a></strong>, CEO de <a href="http://www.thewit.com/" target="_blank"><strong>The Wit</strong>,</a> France. </div>
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<h3>
Deuxième écran - la tablette</h3>
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La tablette, "le deuxième" écran devient un objet incontournable et s'installe dans nos foyers en changeant ainsi notre façon de regarder la télévision. Les chaines sous-estiment l'importance de la tablette et n'investissent pas encore dans cette plateforme. </div>
Pourquoi doivent elles le faire - vous trouverez cette réponse dans l'article qui résume l'atelier <strong>"Réseaux sociaux pour les producteurs"</strong>, présenté par <strong><a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Conferences_sheet,Innovation_Agora_Presenter_of_the_Day__Richard_Kastelein_Managing_Director_Agora_Media_Group,I117,Zoom-085e4147bddb3722f3882ee17d86ed77.htm" target="_blank">Richard Kastelein</a></strong>, Managing Director, <strong><a href="http://www.agoramedia.co.uk/" target="_blank">Agora Media Group Ltd</a></strong>., Les Pays-Bas et <strong><a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Speakers_sheet,Marc_GOODCHILD,I118,Zoom-e35d3eb2d010e014040bfbbf46680c2d.htm" target="_blank">Marc Goodchild</a></strong>, Managing Director & Chief Creative, <strong><a href="http://ipdipskyblue.tv/">IpDipSkyBlue.tv</a></strong> et Partner, <strong><a href="http://www.agoramedia.co.uk/" target="_blank">Agora Media Group Ltd</a></strong>., Les Pays-Bas. <br />
<br />Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-45235592212408817922012-04-11T22:30:00.000+02:002012-04-12T03:15:22.357+02:00Projets multiplateformes gagnants<strong>L'approche multiplateformes dans la construction de projets média devient une réalité aujourd'hui. Voilà deux exemples de projets qui ont intégré cette stratégie et qui ont emporté un franc succès. </strong><br />
<br />
<br />
<h3>
Fact Checkers Unit</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuDDq2QVnFAEwJpYmrBzFo_KQpZYT1ZJ9RO24UPEdtuDpMNARqfutYAZwpRH5ORiQfoFLY44uIy0sUnT51Y3axNHHDiKCMbzZTSRt_1MfuprA3OUhYPhEzh0bQWMaNxXK68WX7Vy3ajVhQ/s1600/fact+checkers+unit.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuDDq2QVnFAEwJpYmrBzFo_KQpZYT1ZJ9RO24UPEdtuDpMNARqfutYAZwpRH5ORiQfoFLY44uIy0sUnT51Y3axNHHDiKCMbzZTSRt_1MfuprA3OUhYPhEzh0bQWMaNxXK68WX7Vy3ajVhQ/s1600/fact+checkers+unit.bmp" /></a>Le premier projet est la série web mobile <a href="http://www.youtube.com/watch?v=aPo9sCqza98" target="_blank">Fact Checkers Unit</a> réalisée par <strong><a href="http://www.s-x-m.com/" target="_blank">SXM Média</a></strong> en coopération avec <strong>Samsung</strong>. <strong><a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Speakers_sheet,Tom_BANNISTER,I118,Zoom-33ab0f009bb2b06bb0d03b05e9a28bcf.htm" target="_blank">Tom Bannister</a></strong>, CEO de SXM Media, US a présenté en détail sa production. </div>
<br />
C'est une courte série web de comédie ( 5 à 7 minutes par épisode) qui intègre parfaitement le placement du produit: Samsung Galaxy. En 2008, Fact Checkers Unit était présenté au Sundance Film Festival. <br />
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La première saison a été coproduite en partenariat avec NBC, la deuxième avec MTV et la troisième saison est en préparation. <br />
<br />
FCU a son site sur Facebook, Twitter ainsi que sur YouTube et Hulu. La saison 1 avait son site sur NBC et la saison 2 sur MTV. La série est diffusée dans le monde entier et a été sous titrée en 6 langues.<br />
<br />
Les chiffres d'audiences sont suivis de près par SXM. Chaque vidéo est analysée. La saison 2 a regroupé 9 millions de vues et le temps moyens de visionnage sur YouTube a été de 4,1 minute. <br />
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<span style="font-family: inherit;">Dans la mesure où le projet de SXM Media m'intéressait particulièrement, j'ai réalisé une <b>interview exclusive </b>en anglais<b> </b><span style="mso-spacerun: yes;"> </span>avec <b>Tom Bannister</b>, que vous pouvez lire dans ce dossier. </span></div>
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<h3>
Westfield Statford City</h3>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2YAWPU-TKmgsrdcR_IirVLMEA136DTRi-UwewZ1miYSxw73r9Dff-BJzGQL0TFuz9a8RfH3m__TAHFcp2mBsi_G9Epr4EB14xEykowWNKBH6sVwne-B2n8BTe5g0hpscb9SjPHRZkO9v3/s1600/IMGP4078.JPG" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo de Jon King et Tom Bannister, MIPTV 2012" border="0" height="150" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2YAWPU-TKmgsrdcR_IirVLMEA136DTRi-UwewZ1miYSxw73r9Dff-BJzGQL0TFuz9a8RfH3m__TAHFcp2mBsi_G9Epr4EB14xEykowWNKBH6sVwne-B2n8BTe5g0hpscb9SjPHRZkO9v3/s200/IMGP4078.JPG" title="Jon King et Tom Bannister,MIPTV 2012" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Jon King et Tom Bannister,<br />
MIPTV 2012</td></tr>
</tbody></table>
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Le projet suivant est une campagne de promotion du centre commercial <strong>Westfield Statford City</strong>, présentée par<strong><a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Speakers_sheet,Jon_KING,I118,Zoom-601e640c85e4689aa921ff3d07ea8e35.htm" target="_blank"> Jon King</a></strong>, Managing Director de <strong>Story Worldwide</strong>, GB. </div>
<br />
Cette campagne a été créée en 30 jours seulement en utilisant différents supports et différents contenus : séries documentaires, photos, blogs, compétitions sur Facebook. <br />
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Story Worldwide a réalisé également une série de 10 films, et a totalisé 3,5 millions de vues. 24 personnes ont été interviewées , filmées et ces films ont été diffusés sur des réseaux sociaux. <br />
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Le but de cette campagne a était de créer une communauté et d'engager des internautes dans ce projet. <br />
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</div>Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-57286477574373907632012-04-11T21:59:00.000+02:002012-04-12T03:15:51.475+02:0010 minutes with Tom Bannister, CEO of SXM Media <br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAFO9UVRd2vB7t4ZylacSGcNQmb2X6gwY2IHtDArD5ErDuggzXOGedXrp2zAcu5AyvvpogqIHF7mhEH3scCW2nVgRf5dQKj5WV3wPE_P_fL2mMrhM9lR_AVVTUs1ZjyBuJ9m5_ES5TM9SH/s1600/Tom+Bannister.jpg" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo de Tom Bannister, CEO of SXM Media" border="0" height="211" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAFO9UVRd2vB7t4ZylacSGcNQmb2X6gwY2IHtDArD5ErDuggzXOGedXrp2zAcu5AyvvpogqIHF7mhEH3scCW2nVgRf5dQKj5WV3wPE_P_fL2mMrhM9lR_AVVTUs1ZjyBuJ9m5_ES5TM9SH/s320/Tom+Bannister.jpg" title="Tom Bannister, CEO of SXM Media" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">TOM Bannister, CEO of<a href="http://www.s-x-m.com/" target="_blank"> SXM Media</a></td></tr>
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<strong>Excerpts:</strong></div>
<strong>How did your cooperation with Samsung start? </strong><br />
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In 2006 Samsung created a short film website called <a href="http://www.anyfilms.net/">http://www.anyfilms.net/</a> and I saw it. At that time, my company was a short-film sales agency. We tried to sell them some of our short films, but instead they proposed us to produce short-films for them. So we developed some short films for Samsung. And from that we did some viral campaigns, one called Europe United. I developed a relationship with Samsung slowly from 2005 till 2009. In 2009, we pitched them for <strong><a href="http://www.youtube.com/user/factcheckersunit" target="_blank">Fact Checkers Unit</a></strong>, season one. They came to America, we talked more about series, they liked it and we brought NBC as a partner. That was a beginning.<br />
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<strong>How do you adapt the content to different platforms: web, mobile? Do you use a different format?</strong> <br />
<br />
It's the same format. Each episode lasts about 5 to 7 minutes, but each one is broadcast on tv as well. However, they are mainly created for the web and for mobiles. [...] The storytelling is perfect for a short format because each episode is an enclosed story. So you don't have to watch episode 1 in order to understand episode 10. That was one of appealing things for <strong>Samsung</strong>, that each episode was a separate film. <br />
Each episode begins with a given fact that FCU has to check.<br />
[...] Few people know that a magazine fact checker is a person that checks the articles. I think there are two things about this production. One is about a friendship, and the other is about two guys that have a boring job, but they make it interesting. I think a lot of people in real life know this situation: a job that might not be exiting. But FCU is about taking that job and making it exciting. So fact checkers go into the field and act like secret agents. It's all very silly, but they make life interesting and that's why people like this series. That's probably what the phones are all about: listening to music, watching videos, going on Facebook - all these things on your phone make life more interesting, your phone becomes entertaining.<br />
<br />
<strong>Can we find additional content on social media? </strong><br />
<br />
FCU has a HULU page, YouTube page, Facebook and Twitter page. On each of those pages you will find the main content as well as additional materials: shots from the field, interviews with the actors. When we worked with <strong>NBC</strong>, there was a page on NBC.com, with <strong>MTV</strong> - a page on MTV.com. We are currently creating a FCU web TV, that will be ready next month. <br />
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<strong>What is the 3rd season of FCU about? Have you got a media partner? </strong><br />
<br />
The third season will be more about new media, social networks as Facebook and Twitter. No media partner this time. <br />
[...] We try to do third season based on supernatural facts, like X File, but this idea has not yet been agreed on. <br />
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<strong>What is the audience of FCU? </strong><br />
<br />
The audience was initially technology geeks, between 18 and 30, slightly more men. We are looking to appeal to people who write about technology, technology bloggers. <br />
<br />
The <strong>Galaxy Note</strong> is a creative device that has many drawing functions. Thus season 2 was dedicated to creative professions. <br />
Season 1, with Galaxy Note was a little more mainstream audience. <br />
<br />
Moreover, we have a global audience: in Asia, in the UK (big followers), in the US, Australia. It's a little more popular in English speaking countries because this comedy translates better if you are an English speaker, even if there are subtitles on them. However, it's a concept that people understand in any languages. <br />
<br />
<strong>What is your business model?</strong><br />
<br />
Samsung underwrites the costs. That's why the product is integrated in it. <br />
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<strong>What are the statistics about this show ? </strong><br />
<br />
There are 9 million views: 4,5 million on You Tube and 4,5 million on MTV and it was just for season 2. <br />
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The average time people watch every episode is about 4,1 minute (comparing to 11 seconds that on average people watch You Tube video).</div>
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<strong>What is a next challenge for you? </strong><br />
<br />
The music web series with <strong>Viva</strong>. There is a web network live on You Tube that does music videos, so we are doing a pilot for them next month.<br />
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Moreover, I constantly develop series, like a series call "<strong><a href="http://www.hulu.com/ctrl" target="_blank">CTRL</a></strong>", with <strong>Tony Hale</strong>, who plays Buster Blue. It is a scripted comedy about magical computer and we produced season one with <strong>Coca Cola</strong> and <strong>NBC</strong>. But then Coca Cola has decided not to do season 2, so I've been trying to find a computer brand or a technology brand to sponsor the "CTRL" because all the series are about a magical computer. It's hard to get brands to sponsor these kinds of things and I think that it might be partly due to the economy, and it's still a new format of marketing. </div>
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My company does a lot of different productions: from entertainment to advertising. FCU is somewhere between. But for example <strong>Matumbo Goldberg</strong> with <a href="http://www.comedycentral.com/shows" target="_blank">Comedy Central</a> is an entertainment production. There is no sponsorship. It's very risqué and a little bit controversial. </div>
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I'm really interested in the healthcare industry too. I think a healthcare industry is perfect for online videos because the first thing that somebody does when diagnosed with something is to go online, searching on Google. I'd love to produce programming for that audience. We did series with <strong>Disney</strong> called <a href="http://family.go.com/parenting/pkg-type-1-diabetes/" target="_blank">"Diagnosis stories"</a> about diabetes which is all about families discovering that their kids has diabetes. It's a documentary series about real families and real solutions to real problems. </div>
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<strong>What I can wish you? </strong><br />
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My perspective on work is more about doing something that you could be proud of, that you enjoy doing it, than about making money or trying to be successful. I'm more interesting in unique experiences. </div>
<br />Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-37040449437292819972012-04-11T21:30:00.000+02:002012-04-12T02:40:13.480+02:00Meilleurs séries sur réseaux sociaux dans le monde<strong>Quelles sont les facteurs clés de la réussite des séries sur Facebook, Twitter? Y a t'il des différences importantes liées aux pays, où y a t'il une approche globale ? </strong><br />
<br />
<br />
Pendant un an <strong><a href="http://www.thewit.com/" target="_blank">The Wit</a> </strong>a analysé les séries les plus populaire sur les réseaux sociaux dans le monde entier. <strong><a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Speakers_sheet,Virginia_MOUSELER,I118,Zoom-c772488166e202eb917927831e2ba206.htm" target="_blank">Virginia Mouseler</a></strong>, CEO de The Wit, France a présenté la liste de vainqueurs lors de la conférence <strong>"Fresh TV: les meilleurs programmes TV sur les réseaux sociaux". </strong><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPRwRs5ryjLn51E8ErDBBrDqD9SKQa39CqNDw2aImXUoB2Boyz2VuTuzjknwbHTX8qmJkGTYyY6KUBE-5V6lfk8J0W6Tuk1MOmsIqC3qJqLrd7ePKyTR25FeCrKE3b38N1f1qG-Rd4K6AA/s1600/IMGP4112.JPG" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo de Virginia Mouseler, CEO de The Wit, MIPTV 2012" border="0" height="150" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPRwRs5ryjLn51E8ErDBBrDqD9SKQa39CqNDw2aImXUoB2Boyz2VuTuzjknwbHTX8qmJkGTYyY6KUBE-5V6lfk8J0W6Tuk1MOmsIqC3qJqLrd7ePKyTR25FeCrKE3b38N1f1qG-Rd4K6AA/s200/IMGP4112.JPG" title="Virginia Mouseler, CEO de The Wit, MIPTV 2012" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Virginia Mouseler, CEO The Wit<br />
MipTV 2012</td></tr>
</tbody></table>
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<h3>
3 Facteurs clés de la réussite </h3>
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En observant le comportement des internautes dans différents pays, The Wit a relevé les trois facteurs clé du succès des séries sur Facebook: <strong>comédie, feuilleton et téléréalité</strong>. </div>
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Deux tiers des séries les plus populaires sur Facebook sont des <strong>comédies</strong>. Les gens recherchent plutôt du divertissement. Le second aspect est celui du <strong>feuilleton</strong> qui permet de fidéliser l'audience et de créer un lien de loyauté. L'émission de <strong>téléréalité </strong>permet d'inciter l'audience à participer au programme ("American Idol", "X Factor", etc) par le biais de l'interactivité.</div>
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<h3>
Facebook vs Twitter</h3>
Le comportement sur Facebook se différencie de celui sur Twitter. <br />
75% des internautes préfèrent les programmes scénarisés sur Facebook, tandis que sur Twitter deux tiers de gens suivent des émissions de téléréalité. Facebook favorise la relation de longue durée avec les fans, tandis que Twitter se penche vers la relation instantanée. <br />
<br />
<strong>Les programmes les plus populaires sur Facebook sont:</strong><br />
<br />
• <strong>The River</strong>, ABC, USA avec plus de 250 000 likes<br />
• <strong>The Voice</strong>, CH2, Israel avec 19 240 likes<br />
• <strong>Tallafornia</strong>, TV3, Ireland: 8 760 likes. <br />
<br />
<strong>Les programmes les plus populaires sur Twitter sont:</strong><br />
<br />
• <strong>The Voice</strong>, BBC One, UK: presque 25 000 abonnés<br />
• <strong>Alcatraz</strong>, FOX, USA: 15 300 abonnés<br />
• <strong>Smash,</strong> NBC, USA: 11 802 abonnés (Spielberg realise cette série)<br />
<br />
<strong>Les nouveaux programmes les plus spectaculaires sur Facebook sont:</strong><br />
<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizwAgBbgOCEHlzC6iLdCJWy9pY2S6uXDozc1P_HqLgDWdFeyCYs0dsHyJmEbTrZTSSjJHoUzz9uCe9BO8ddpaUPiqcHrPto2l7WCTSzVnRJ29zET1-E3zUmim8hCYzNH0_7ZHWs5xhgHNA/s1600/IMGP4111.JPG" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo de la page Facebook de Berlin Day & Night" border="0" height="150" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizwAgBbgOCEHlzC6iLdCJWy9pY2S6uXDozc1P_HqLgDWdFeyCYs0dsHyJmEbTrZTSSjJHoUzz9uCe9BO8ddpaUPiqcHrPto2l7WCTSzVnRJ29zET1-E3zUmim8hCYzNH0_7ZHWs5xhgHNA/s200/IMGP4111.JPG" title="Berlin Day & Night" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Berlin Day & Night</td></tr>
</tbody></table>
<br />
<br />
<strong>Berlin Day & Night</strong> - la première saison a été la plus commentée dans le monde et le numéro 1 de likes sur Facebook en Allemagne <br />
<br />
<strong>Bref</strong> - la première saison de la série comique française s'est placée en la deuxième position comme l'un des programmes le plus commenté dans le monde et le numéro 3 de likes sur Facebook en France. <br />
<br />
<h3>
Média sur Facebook and Twitter</h3>
Les média ne sont pas très présents sur les réseaux sociaux. Seulement 29% des nouvelles émissions dans le monde ont une page Facebook officielles. Les média des Etats Unis sont plus actifs, avec 33%. En Europe, L'Angleterre et l'Allemagne se placent devant les autres pays avec seulement 12%. Je serai curieuse de connaître la position de la France. <br />
<br />
Les résultats sur Twitter sont encore plus bas: seulement 15% des programmes sont présents sur ces réseaux sociaux. Un événement culturel: à Mexico 85% des programmes ont leur compte Twitter, comparé à 2% en Allemagne.<br />
<br />Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-73033241349813234392012-04-11T21:00:00.000+02:002012-04-12T02:59:51.788+02:002 écran - une nouvelle révolution dans le média?<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<strong>La tablette et le smartphone qui sont désormais considérés comme "le deuxième" écran deviennent des objets incontournables de l'expérience télé. 76% des gens aujourd'hui vont déjà sur ce 2ème écran tout en regardant la télévision. Ils consultent leurs mails, font des recherches sur internet et communiquent via des réseaux sociaux. Dans 5 ans ces changements vont s'accentuer avec les services cloud, la tv omniprésente , le 2ème écran et des interactions entre programmes.</strong></div>
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<a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Conferences_sheet,Innovation_Agora_Presenter_of_the_Day__Richard_Kastelein_Managing_Director_Agora_Media_Group,I117,Zoom-085e4147bddb3722f3882ee17d86ed77.htm" target="_blank">Richard Kastelein</a>, Managing Director <strong><a href="http://www.agoramedia.co.uk/" target="_blank">Agora Media Group Ltd</a></strong>., Les Pays Bas et <a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Speakers_sheet,Marc_GOODCHILD,I118,Zoom-e35d3eb2d010e014040bfbbf46680c2d.htm" target="_blank">Marc Goodchild</a>, Managing Director & Chief Creative, <strong><a href="http://ipdipskyblue.tv/">IpDipSkyBlue.tv</a></strong> et <strong><a href="http://www.agoramedia.co.uk/" target="_blank">Partner d’ Agora Media Group Ltd</a></strong>., Les Pays Bas ont expliqué le sens de cette révolution pour tous les acteurs. </div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeo942RY4My0LuxM-oI8hKmE47TJqXx61dn5Z3sRmy1ZT36lfLeRIogMe41bHquAKEGHLl2Qu5HaB77v9Mmqq4oqIbVJAf2p41v3VxvMEPv_VbFKAyPcx0Vy1TuytH0-WrgGxE_2TIQTIi/s1600/photo+richard+Kastelein.JPG" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo de Richard Kastelein, Managing Director Agora Media Group Ltd, MIPTV 2012" border="0" height="150" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeo942RY4My0LuxM-oI8hKmE47TJqXx61dn5Z3sRmy1ZT36lfLeRIogMe41bHquAKEGHLl2Qu5HaB77v9Mmqq4oqIbVJAf2p41v3VxvMEPv_VbFKAyPcx0Vy1TuytH0-WrgGxE_2TIQTIi/s200/photo+richard+Kastelein.JPG" title="Richard Kastelein, Managing Director Agora Media Group Ltd, MIPTV 2012" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://schedule-miptv.mipworld.com/site/GB/Conferences/Conferences_sheet,Innovation_Agora_Presenter_of_the_Day__Richard_Kastelein_Managing_Director_Agora_Media_Group,I117,Zoom-085e4147bddb3722f3882ee17d86ed77.htm" target="_blank"><span style="color: black;">Richard Kastelein</span></a>, Managing Director <br />
*<strong>Agora Media Group Ltd</strong></td></tr>
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Une <strong>statistique intéressante</strong> a été citée: la radio a eu besoin de 38 ans pour atteindre 50 millions d'auditeurs, la télévision a eu besoin 13 ans pour atteindre la même audience, tandis que l'internet a eu besoin de 4 ans, l’ IPad, de 3 ans. </div>
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Richard Kastelein et Marc Goodchild estiment qu'en 2014 probablement 100 millions de gens vont utiliser leur smartphone et tablette tout en regardant la télévision connectée. </div>
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L'augmentation de l'audience est incontestablement liée à l’importance de Twitter. C'est une façon de réagir instantanément à une émission télé. <strong><a href="http://www.e4.com/chelsea/" target="_blank">"Made in Chelsea</a></strong>" illustre ce fait avec les 250 000 tweets qui ont augmenté son audience de 30% épisode après l'épisode. Un autre exemple est "ChatNow" sur Channel 4. <br />
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Tous les changements visant à cerner le contenu d’une émission impliquent à la fois plus de concurrence et plus de possibilités pour les spectateurs de voir leur programme préféré. <br />
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Les applications sur une tv connectée et sur le deuxième écran offrent des possibilités énormes de créer une relation directe avec des téléspectateurs. <br />
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Cette relation exclusive peut également être créée par des marques et des agences de communications qui cherchent des alternatives au spot de 30 secondes, notamment via le branded content. <br />
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Se pose aussi la question de la réglementation de la tv connectée. Les agences de publicités et les producteurs vont rapidement basculer vers le 2ème écran, une plateforme qui ne dépend pas de la télévision, mais qui devient un outil nécessaires dans l'expérience tv. Peut-on contrôler cela, demandent Kastelein et Marc Goodchild ?</div>
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Quelle l’importance a le 2ème écran pour les chaines de télévision? </h3>
Aujourd'hui les diffuseurs ont une relation privilégie avec des marques. Mais cela peut changer avec le 2ème écran. <br />
Les chaines doivent posséder aussi le 2ème écran . Mais elles ne sont pas assez réactives et laissent un montant global de 200 billions aux autres nouveaux acteurs de ce marché.<br />
D'où l'importance de la stratégie des programmes multiplateformes qui engagent et fidélisent des téléspectateurs. <br />
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Quelle importance a-t-il pour les marques et les agences?</h3>
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Les marques ont déjà commencé à créer une relation directe avec des clients en utilisant le branded content. <strong>Red Bull</strong> en est un bon exemple avec son stock de 1000 épisodes vendus lors du MIPTV et MIPCOM. </div>
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Un autre exemple est celui de<strong> Samsung</strong> avec sa série <strong><a href="http://www.youtube.com/user/factcheckersunit" target="_blank">Fact Checkers Unit</a></strong>, coproduite avec <strong><a href="http://www.s-x-m.com/" target="_blank">SXM Media</a></strong>. </div>
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Le spot de 30 secondes ne va plus exister que sur la télé traditionnelle. Des agences doivent intégrer dans leurs campagnes des projets multiplateformes sur des réseaux sociaux, ainsi que des projets transmédia pour s'adapter à ces changements. </div>
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Et ce d’autant plus lorsque durant les plages de publicité sur la télévision classique, les gens vont basculer vers des tablettes et des smartphones. </div>
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Quelle importance a-t-il pour les autres acteurs du web? </h3>
Il y a de plus en plus d’applications de start-up sur des tablettes et smartphones. Les entreprises à capitaux à risque sont déjà sur ce marché en offrant des capitaux à investir. D’autant plus qu'il y a 200 billions de revenus à prendre aux chaines de télé. <br />
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Certains programmes ont intégré l'expérience sur 2ème écran: <strong>Million Pound Drop, Intuitie, The Voice</strong>, ont créé des jeux en temps réel qui engagent les téléspectateurs. Intuitie a été développé par<strong> Freemantle's</strong> <strong>Screenpop</strong> et utilise <strong>EX Machina Playto TV</strong> plateforme. <br />
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Avec tout ces bouleversements, on peut conclure avec Richard Kastelein : <strong><span style="font-size: large;">"Content is king, but context is crown".</span></strong><br />
<br />Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.comtag:blogger.com,1999:blog-8932203422322210878.post-54482124382573774632012-04-11T20:30:00.000+02:002012-04-12T03:14:33.143+02:00Endgame Interactive - vainqueur de Digital Emmy Awards, catégorie fiction<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnC02NuvJ0_MWxwak2mPMPror8-_BWT-8GVyjx5fpcfF_-sJA50vAHPWGZhvDaHw4yjZejqTc4ybm8KcX-lxzqQGqXs5YMNF-yN-s3XE-F_XXAZtxRQIb0-2nBz2oCfMOknzCOLnyVsg2L/s1600/IMGP4070.JPG" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo de Martine Donboly, Pietro Gagliano et Urszula Gleisner, MIPTV 2012" border="0" height="150" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnC02NuvJ0_MWxwak2mPMPror8-_BWT-8GVyjx5fpcfF_-sJA50vAHPWGZhvDaHw4yjZejqTc4ybm8KcX-lxzqQGqXs5YMNF-yN-s3XE-F_XXAZtxRQIb0-2nBz2oCfMOknzCOLnyVsg2L/s200/IMGP4070.JPG" title="Martine Donboly, Pietro Gagliano et Urszula Gleisner, MIPTV 2012" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: center;">Martine Donboly, Pietro Gagliano et moi</td></tr>
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<strong>Endagame Interactive</strong>, une série interactive sur Facebook a remporté le <strong>Digital Emmy Awards</strong> dans la catégorie fiction. Elle a été produite par <strong>Secret Location (Pietro Gagliano, Creative Director <person>), Shaw Media et Thunderbird Films</strong> dans le but de prolonger l'émission Endgame sur le web. </div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlCUaTNYGI6CxvGohMwQ4fZ5c1ymDCdJMViKO3EH_MIeWf6OpPSYOWxr4M49VILllvMEnJkfDH4MZ5_IS1cA5XyjlPvtptJjnbVI45gAA8hkrG1kCYUouCD6loL4Er79RhBTtrAGqOVDgt/s1600/IMGP4069.JPG" imageanchor="1" style="clear: right; cssfloat: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="photo de Henry J. Gagnon et Pietro Gagliano, MIPTV2012" border="0" height="200" qda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlCUaTNYGI6CxvGohMwQ4fZ5c1ymDCdJMViKO3EH_MIeWf6OpPSYOWxr4M49VILllvMEnJkfDH4MZ5_IS1cA5XyjlPvtptJjnbVI45gAA8hkrG1kCYUouCD6loL4Er79RhBTtrAGqOVDgt/s200/IMGP4069.JPG" title="Henry J. Gagnon et Pietro Gagliano MIPTV 2012" width="150" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Henry J. Gagnon et Pietro Gagliano</td></tr>
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Les internautes sont confrontés à des événements mystérieux et doivent faire leur propre enquête, interagissent avec les acteurs, cherchent les suspects, etc. La série intègre des informations trouvés sur le profil Facebook des internautes et le complot implique des amis. </div>
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</div>Digital Strategist International Transmedia Coordinatorhttp://www.blogger.com/profile/17825859255267089744noreply@blogger.com