Transmedia
is everywhere. For the first time this year - in Festival de Cannes ( in Cabinet of Curiosities -well,
there is still some evangelization to do...). In Poland
this trend is in an early phase of development.
In April 2013 in Warsaw, together with Media
Desk ( Joanna Wendorff and her great team), we presented to a Polish audience
the bases of transmedia approach during the festival "Laboratory of Innovation".
Well-known experts in transmedia: Alison Norrington, Michel Reilhac, Jean-Pierre Magro and Christophe Cluzel revealed the bases of multiplatform approach illustrated by numbers of practical cases. The Polish audience received it with a huge curiosity and interest. I'm sure that soon you will hear about Polish transmedia projects. You can count on me to show them to you.
I was nicely surprised by a few things: the number of professionals
taking part in it, their enthusiasm and curiosity, their great team working
skills and creativity. At the end of the
day they conceived the bases of projects that could be presented to potential
clients.
I noticed also that Twitter and QR codes are still not used in Poland, but it's only a matter of time. Eastern -European market is developing rapidly.
Well-known experts in transmedia: Alison Norrington, Michel Reilhac, Jean-Pierre Magro and Christophe Cluzel revealed the bases of multiplatform approach illustrated by numbers of practical cases. The Polish audience received it with a huge curiosity and interest. I'm sure that soon you will hear about Polish transmedia projects. You can count on me to show them to you.
On the
second day I ran a workshop "Experiment Transmedia", a mix of theory
and practical use of transmedia with creative methods integrated into it.
I noticed also that Twitter and QR codes are still not used in Poland, but it's only a matter of time. Eastern -European market is developing rapidly.
