One of the
most commented series in the world, transmedia French comedy
"Bref" is a great hit in
France and abroad. During this MIPTV,
The Wit classified it among the first 3
most popular shows in a world. In France it's a real success story, an event
that never happened before.
Only after
3 weeks of broadcasting on Canal+, Pay TV Channel, and on the social
media, it had already 600 000 fans on
Facebook. Today, there are about 2,5 mln fans.
The pitch
of this show is what life is all about : first we were born, in the end we die.
Between the two, things happen. Bref, it's the story of a guy in between the
two.
It's a
short comedy - each episode lasts about
2 minutes- that shows real life of a normal guy in his thirties. Boasting a great sense of humor, funny
actions, a swift narration mainly via
voice over and post-production effects that "cut" the plot make it a
hit.
Two
authors: Kyan Khojandi and Bruno Muschio
didn't predict that they would create an outbreaking event. Thay
just came up with a good idea.
Canal+, which invested in the
original series, gave them a chance and they put all their hearts into it.
Harry Tordjman from My Box Productions,
produced it.
It's a
quality series. 6 days are needed to produce 1 episode: 2 days for writing the screenplay,
1 day for the shooting - approximately 4 hours of shooting for 2 minutes- and 3
to 4 days of post-production, ie coding, special effects, VO, calibrating,
etc.
Today,
there are 64 episodes and it's a second
running.
In march 2012, DVD with the first 40 shows was on the market.
Of course
guest stars appeared in "Bref", but in an original way: almost 20 of
them are combined in one episode "Bref, there are people who get on my nerves” and the main character
talks to them without knowing that they are famous.
The first
episodes were broadcast in September 2011 on Canal+ and almost simultaneously
on Facebook and Twitter. The authors negotiated with Canal+ that every episode could
be accessible freely on website for a long period of time, not only for 7 days,
as it's a common habit in France (after it's a VOD).
Moreover, on April 30
2012, Canal+ included "Bref" in its widgets on IPhone Canalplus and on IPad CanalTouch.
The account
on social media is managed directly by the authors, not by Canal+. Page Twitter
@brefserie is hold by @navavo and @kyank.
Kyan
Khojandi and Bruno Muschio are young,
"connected" authors from generation Y, who surf on internet, watch
videos on Youtube, zap them rapidly. They created this comedy for a TV channel, but in a way that it is perfectly
fitting for the web.
Well, I'm
definitively a fan, what about you?
