Digital
signage like posters, interactive posters
and tv channels in transport have become an integrated part of our lives.
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| TV in buses in Barcelona |
Mini TV
channels placed especially in metros, buses are very helpful to kill time when
going to work, to keep inform about news, cultural events, cinema, and
entertain us when we going back home after a long day’s work. It's also an
efficient means of advertising.
I get used
to watching them when I'm travelling abroad. In Warsaw, Poland, I watch news in
buses and in undergrounds. In Barcelona, Spain, screens welcome me in the
bus I take from the airport to the city
center. So I have quick outlook at what's going on while I'm staying
there.
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| MouTV screen in Barcelona |
Moreover, In Barcelona
there are also screens in the underground stations, between railways and in
trains. JCDecaux launched MouTV in
Barcelona and signed a partnership withTransportes Metropolitanos de Barcelona (TMB). Today the network has 19 inch screens inside 48
buses, large format projection screens on the platforms of 31 underground
stations and 126 screens of 32 and 42 inches on platforms at other stations.
To learn more, click here.
In Paris,
France, digital signage is not as
developed as in other European cities.
Only a few months ago Samsung screens with ads started to appear in the
underground. There are no tv channels in
trains, nor in buses. I wonder why is France an exception.
.jpg "photo of Samsung media space, airport in Paris") |
| Samsung media space in airport, Paris |
However,
many efforts are made in airports where there is true high-tech strategy. For
example there is a Samsung media space where we can relax, listen to the music,
watch videos, connect our smartphones to
seats fitted with loudspeakers . Or even tables that can be used as a batteries
and where we can recharge our smartphones.
And in "Digital Corner" we have access to interactive,
touchscreen table where we can play games while waiting for our plane .
