Le vendredi 17 juin le festival FIMAC a fermé sa XXIV édition.
C'est une série de 4'30, diffusée sur le site ELLE.fr et sur Iphone et IPad.
Quatre protagonistes : 3 femmes libérées et un homme vivent des situations délirantes. Chaque lundi apparaît le nouveau épisode. C'est amusant, étonnant, avec beaucoup de situations grotesques. Le film numéro 5 "Brosse, brushing et épouvante" a été vu par plus que 360 000 personnes. A voir absolument sur le site http://www.elle.fr/
Les productions que j'aime particulièrement et qu'ils ont été publicités par Jury:
Hulu CEO Jason Kilar told Ad Age that Hulu is broadly supportive of TV Everywhere and other authentication efforts, but with a number of caveats. "It has to work for consumers and have a strong user experience," he said, noting that 40% of Hulu's content is not available in cable homes. "We're open to content that's worthy of consumption."
Who's distributing it
Not Hulu yet, although the site, jointly owned by NBC Universal, News Corp. and Walt Disney, made waves last week when it indicated a paid model would be imminent in 2010 -- rumors that Mr. Kilar declined to address. "We are capitalists. That's why we're Hulu.com and not Hulu.org," he said.
That remains to be seen, but it should be Nielsen, said Turner's Mr. Wakshlag. "The truth is Nielsen started talking about integrated measurement two years ago, and I think they've got 10 months" before Turner backs out of TV Everywhere. The company has already pulled its programming from ad-supported streaming sites because of the aforementioned CPM disconnect. "My next TV season is this summer, I've got three nights of top-flight dramas on TNT coming out this summer -- same thing's happening on TBS and TruTV. I want these impressions counted next summer," he said. "If it's going to take 18 months, there's no reason to put my content out there at all because I'm not going to go around my partners at Time Warner or Comcast -- why should I put it up there if I'm going around their content distribution system?"
Why marketers prefer TV Everywhere's online video to set-top boxes
Todd Stewart, VP-corporate ad sales for Bright House Networks, one of the top six cable operators, said the lack of widely available set-top box data from DVRs has been misrepresented as cable companies sitting on a goldmine of data. "It is very technically hard to collect, process and actually store data in a system that is trustworthy enough to build a currency on. If we had a subtle channel lineup switch and we don't catch that -- like if currency is being bought and sold on 'The Closer' but 'The Closer' isn't on that channel lineup -- the data might not be tied to that. We need to keep up with the evolution without having to go through a full revolution."
The user experience
Simon Nelson BBC Vision et Michel Mol, Netherlands Public Broadcasting
Peter Bazalgette, Christian Bombrun et Lena Glaser
Excerpts:
Why did you participate in MIP TV?
MIP TV is an important market for Starz Media. We’ve had continually growing success providing programming for networks around the world. From feature films to TV movies and series, to short-form content for broadband outlets, we’re creating and distributing entertainment in all formats and delivered to audiences however and whenever they want it. For us, as with most big entertainment companies, the international marketplace is vitally important, and MIP TV is one of the small handful of key markets on the international calendar.
What are your impressions of this MIP TV?
Like most attendees, we arrived in Cannes unsure of the vitality of the marketplace, and the fate of the MIP TV market, but by the time we left, we’d had a strong market and came away with renewed confidence in the viability of the global TV market. As always it comes down to having the right content for international buyers. We brought a mixture of movies, series, specials, animation and more, and found a hungry group of buyers. That said, things are certainly different. There were fewer companies exhibiting, and noticeably smaller crowds. But the key buyers and sellers were there, and plenty of business was conducted. We’re now looking forward to Mipcom in October.
Urszula Gleisner-Nawroski
At the MIPTV, which newspaper do you represent?
I work for “World Screen”: we have ten publications. So I’m here finding stories everyday, every deal happening at the market.
It’s not the first time that you participate in MIP, is it?
I’ve been coming since 2005.
How do you get the information concerning the MIP?
I’ve got a lot of press releases. And I run a lot around the palace talking to as many people as possible to find out what the view of the business is right now, what they’re selling, what the people are buying, and ask a lot of questions.
What are the trends of MIPTV 2009?
I think that the big topic is the economic downturn and its long term impact on the business. The other big trend is the technology: more mobile phones, more IPTV, online content, etc.
I think that the big question is how to create the content specifically for those platforms and to have money for them.
For you, what is the most important moment of this edition?
I don’t think I’ve got it yet, but the most interesting story I had, it was talking to Orange about how much they’re buying for the TV service.
China is the honour guest, what do you think?
I’ve actually interviewed the China’s vice-minister of State Administration of Radio, Film and Television, Mr Tian Jin .They’re obviously keen to expose to the world what China has to offer, whether it is the animations, or drama, or documentaries. And I think they seem to be willingness to learn from the international market. I think it’s the sign that they’re opening up slowly for the world and they are willing to see the doors opening to their productions.
Les différents intervenants ont souligné le problème qu’il n’existe pas encore une bonne mesure d’audience et de ROI sur le web– les deux piliers qui parlent aux annonceurs. Patrick Walker, Director, Video Partnerships EMEA, Google/You Tube a avoué que You Tube est en train de créer les outils de mesure d’audience sur le web.
